Brand Empowerment Helps Guangxi’s Agricultural Products Enter Domestic and International Markets

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Nanning, China, Nov. 22, 2024 (GLOBE NEWSWIRE) — On November 9th, a Liubao tea promotion event with the slogan “Liubao Tea Shines in China” was unveiled at the 2024 Guangxi International Agricultural Expo. Tea industry practitioners from all over the country gathered to exchange Their expertise and new opportunities to develop the tea industry.

As a popular tea sold to overseas Chinese, Wuzhou Liu Pao tea has been exported to Southeast Asia and other regions. In recent years, Wuzhou City has vigorously built the regional public brand of “Wuzhou Liu Pao Tea” and the cultural brand of “Ancient Tea Boat Road”, enhancing the brand influence of Liu Pao Tea.

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At the 2024 Chinese Tea Brand Building Forum jointly hosted by the China Tea Marketing Association and other organizations, Wuzhou Liu Pao Tea ranked 13th in the “Top 20 Most Valuable Regional General Tea Brands in China in 2024”, with a brand value of 4.973 billion yuan. The Liu Bao tea industry has provided employment opportunities for more than 83,000 people, benefiting about 310,000 villagers, with a comprehensive production value of more than 20 billion yuan.

According to data provided by the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, 14 GI brands in Guangxi have been listed in the top 100 Chinese brands, ranking second in number in China. In the past five years, Guangxi has built a total of 18 beneficial zones for distinctive Chinese agricultural products and 68 beneficial zones for distinctive agricultural products of Guangxi. In 2023, Guangxi had 1,739 green, organic and agricultural products with geographical indications, with a total area of ​​16.58 million mu and a total production value of more than 50 billion yuan of green and organic agricultural products.

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In Guangxi, it is not uncommon for agricultural industries such as Liu Bao tea to guide people on the path to riches. As a major agricultural province in China, Guangxi has been among the top provinces in China for consecutive years in terms of total production value of agriculture, forestry, animal husbandry and fishing. With outstanding advantages in distinct resources such as forestry, fruits and vegetables, animal husbandry and sugarcane, Guangxi is known as the “Fruit Kingdom” and “Vegetable Basket” of China. At present, the fruit-growing area of ​​Guangxi exceeds 20 million mu, with a productivity of more than 32 million tons, ranking first in China for six years in a row, accounting for about one-eighth of the country’s total. Guangxi has ranked first for consecutive years in terms of production of citrus, persimmon, dragon fruit and passion fruit. Citrus production exceeded 18 million tons in 2023, representing a tenth of the global total. Agricultural brands such as “Guiqi Mango”, “Qinmi Passion Fruit” and “Rongan Kumquat” enjoy good reputation at home and abroad.

Huang Zhiyu, Director of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, said that by fully utilizing the advantages of abundant distinctive resources in forestry, fruits and vegetables, animal husbandry and sugarcane industry, Guangxi has achieved new achievements by accelerating the construction of the modern distinctive agricultural system”10 +3+N” and continue to promote high-quality agricultural development. Guangxi has been ranked among the top ten in the country for years in terms of total production value of agriculture, forestry, animal husbandry and fishing. The region has successfully built six hundred billion yuan-level industrial clusters, including grain, sugarcane, vegetables, fruits, fisheries and high-quality livestock industry, making it known nationwide as “fruit bowl”, “sugar jar”, and “vegetable basket”. .

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Wei Bo, deputy director of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, explained that Guangxi is constantly building high-quality agricultural brands by focusing on improving the quality of agricultural products and attaching importance to cultivar cultivation, quality certification and standard construction. So far, Guangxi Province has identified a series of agricultural brands containing “Gui”, a total of 641 brands in seven batches, with a total brand value exceeding 500 billion yuan.

Source: Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region

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