“The best drug for Parkinson’s will come from Israel. It will be a hybrid drug, the best hybrid drug in the world.” said Dr. Michel Tzur, co-founder and CEO treatmentin conversation with Globes technology correspondent Mittal Weisberg at the 2024 Globes Israel Business Conference. Tzur was a participant in the Game Changers track in collaboration with Playtika.
Tzur is a high-tech entrepreneur, co-founder of Cyota (acquired by RSA Security in 2005), founder of Kaltura, and co-founder and CEO of the hybrid drug development company Remepy, which she founded with Or Shoval and Professor Amir Amidi. In 2022.
Regarding the founding of the company, she said: “We have identified many waves that are happening in the world of healthcare. Covid has brought healthcare increasingly into our homes, in a much more important way. Integrative medicine, which is something we do not understand, is crucial.” , is very important in the treatment of any disease. There is almost no disease whose treatment would not improve if the barriers between specialties were broken down, and there was not one type of medicine and one type of treatment. There is also a technological revolution in the field of artificial intelligence, the understanding that medicine needs to be personalized.
“We looked at this thing called medicines, and we realized that medicines haven’t changed much in recent years. The product has barely changed — it’s either a pill, it’s a liquid, it’s a patch. And we said that if we wanted to combine digital capability with the ability to treat in a digital app In addition to medicine, the world of medicine and the world of medicine can change very dramatically, and this is what prompted us to create the first hybrid medicine: digital medicine.
“A hybrid drug is an interesting product for both those who make drugs and those who make technology, and therefore specifically for all market players who seek innovation and breakthroughs, it is very interesting. For drug manufacturers, we suddenly bring out-of-the-box thinking about how Making treatments available and changing the whole concept of medicine, think of online medicine as a medicine developed not only using chemical elements, but also using a digital treatment protocol that works together with the medicine, we are investing a lot now in developing a hybrid medicine for Parkinson’s disease, and we have completed a trial “An exceptionally successful clinical trial a few weeks ago, and patients are showing better results when they combine a drug product with a non-drug product.”
When asked how to identify areas ripe for disruption, Tzur replied: “New markets are generally not created alone or in a vacuum. Often, several markets are created in parallel. And around 2000, when CIOTA was founded, we saw that people were starting to shop Online, we realized that a new online shopping market would be created, and alongside it, we saw a secure online shopping sector. When we started, we realized that the problem was much bigger, because the entire world of banking had also moved to the Internet, so we created An information security technology company that is still in use today In 2006, when Kaltura was founded, we saw that people were starting to consume more video content, and Google had just acquired YouTube, and everyone who created content wanted to publish it online. But no one had the tools to do it well, and there weren’t even smartphones to easily watch it, so, it was something to build on — and then ride that wave.
“If you want to do something, get up and do it.”
One of the most interesting initiatives that Tzur is currently involved in is the creation of a new airline or flight route that will allow the public to purchase flights at lower prices than the current ones. “I don’t know a single person who doesn’t need flights to do business, meet investors or bring clients to Israel,” Tzur noted. “Everyone who has tried to find a flight to the US in recent months has found it almost impossible. We are a nation of entrepreneurs. In the end, all you need to get something done is simply get up in the morning and do it.” “.
“When we looked at what happened last year and the year before that, people realized that many of the things that we expected the public sector to take care of, were not taken care of. So, we just have to do them. Aviation seems to be a distinct area that the state should have dealt with, but it does not.” He has been dealing with it for a year, we have been in a situation where flights have been suspended, there are very few companies operating flights to and from Israel and the prices are unbearable. We expected this to be dealt with, but it was not the case. We understood It is possible to find a solution, We are able to create an airline for people to travel to the United States at a regular price, and we hope that this will be done at the beginning of the year and will be available not only to the business sector, but to the public as a whole.”
The moderator noted that the high-tech industry has become increasingly involved in public life and in finding solutions to the public’s problems. Tzur spoke about this, saying: “The private sector should not replace the public sector, but as a country, we have amazing leadership qualities, and you have to be a personal example, to create and provide solutions. There are solutions that we have not thought of, and we have to chart the way, so that they are Things are better for everyone.
“When you think of entrepreneurship, you think of advanced technology, but entrepreneurship exists in every area of our lives, especially in the difficult times we went through,” Tzur added. “Over the past two years, I’ve seen a lot of activity and a lot of initiatives, each one of which represents a whole world in terms of our continued existence and our continued success as a country. And if there’s one thing that’s important for everyone to understand, that we need to take the lead. I meet people who are very frustrated, but in In the end, a lot of small actions produce a very big impact. It’s like applause at a sporting event or performance. When someone starts applauding, others join in, and then there is a wave of applause. At this time, everyone needs to look out for… The initial applause we should start with, this is what will lead to the recovery of our country.
Published by Globes, Israel Business News – en.globes.co.il – on December 9, 2024.
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