Which One Should You Choose?

The online gambling market is expected to reach $133.00 billion in revenue by 2029. Therefore, it is not surprising that gambling affiliate marketing is also on the rise.

Whether you’re an influencer with a large following, a content creator who enjoys social media outreach, or a specialist in media buying, PPC, or SEO, a reputable affiliate program is one of the best ways to… To monetize your traffic. In this quick guide to iGaming and casino affiliate programs, we’ll cover the key factors to consider when choosing a program and list some of the best P4P affiliate offers available on the market in 2024.

What are gambling affiliate programs and their perks?

Affiliate marketers, influencers with niches, and channels with large followings collaborate with online gaming operators through affiliate programs. that Gaming affiliate program It allows them to promote gambling or betting platforms and monetize their traffic. In short, marketers receive a unique link that they promote on their platform. When followers click on the link and are redirected to the gambling platform, the affiliate marketer gets a commission.

Before reviewing the best programs and learning how to choose one of them, here is a quick look at the most important reasons why affiliate marketing maintains and increases its popularity:

• Luxurious commissions. The gambling industry offers some of the best affiliate revenue share deals with high cost-per-acquisition (CPA) rates, a fixed fee paid to the affiliate for each new player who meets pre-defined criteria, such as making a first deposit at an online casino.
• Global awareness. Although gambling is often banned in many geographies, it remains a popular activity throughout the world, allowing affiliates to reach new markets and maximize their profits.
• Long term commitment. Depending on the chosen program, affiliates can earn a commission based on a new player’s first deposit and leads (activity-based programs) or losses and total activity (loss-based programs). Either way, affiliates earn long-term income from referred players.

This is a win-win space for affiliate networks and marketers, as the former expands their reach and attracts new customers while the latter monetizes their existing follower base.

How to choose your iGaming affiliate program?

Choosing a reliable iGaming affiliate program is part of success. The ideal platform should be reliable and offer a partnership that aligns with your goals. When browsing for a program, you should consider the following factors:

• Committee structure. The platform must offer a transparent commission structure: Revenue Share – getting a percentage of the revenue generated by referred players; CPA – a fixed fee for a player who meets the criteria (such as making the first deposit); and the hybrid model – an approach that combines elements of CPA and revenue share.
• Brand reputation. Check out other user reviews on platforms like TrustPilot to make sure you’re dealing with the best in the industry. A respectable platform can boost trust and conversion rates.
• Reliable payments. The platform should offer a wide range of payment options to suit your needs, including e-wallets, cryptocurrencies, bank transfers, etc.
• Ongoing support. Choose software that comes with promotional tools and in-depth reports to take your game to the next level.

With these key factors in mind, let’s take a look at P4P Partners, one of the industry’s best affiliate networks in the gambling sector. The platform connects affiliates with brands like Spades Queen and One Dun, specializes in gambling and betting, and provides access to analytical and preparatory data and personal support to boost your profits. In addition to round-the-clock retention and support, expect a commission structure that incorporates CPA, hybrid, and revenue share, as well as once-a-month crypto payouts (USDT TRC20, ERC20, BCH, LTC, ETH, BTC) and fiat (Skrill, Neteller, Coinspay, wire transfer). .