At the beginning of July, Binance announce Her latest collaboration is with soccer superstar Cristiano Ronaldo. The partnership will launch a new set of non-fungible tokens (NFT) called “Forever CR7: The GOAT,” featuring 20 unique designs spread across four levels of rarity.
The collection will celebrate some of the most iconic moments from Ronaldo’s illustrious career, with each NFT representing a goal or milestone.
Cristiano Ronaldo NFT Collection on Binance
The “Forever CR7: The GOAT” collection is significant because it represents a milestone in the convergence of esports and NFTs. The partnership between Binance and Ronaldo is expected to generate a lot of interest within the crypto and esports communities.
Binance CEO Changpeng Zhao commented on the partnership, saying that they are excited to partner with Ronaldo on this new NFT pool. Ronaldo is one of the greatest soccer players of all time and a global icon with a massive fan base. They believe that the Forever CR7 range will be a huge success and a milestone in the sports and NFT industries.
The growing trend of athletes monetizing their brands through digital collectibles is evident in NFT collections released by other sports stars.
For example, American football quarterback Tom Brady has partnered with NFT platform Autograph to release a set of digital collectibles in 2021, while basketball player JaVale McGee has released a set of NFTs called “Mint Condition” through NFT marketplace, OpenSea.
Other sports stars who have launched NFTs include soccer players Gerard Pique, Mesut Ozil, and boxer Tyson Fury.
But there is the potential for yet another battle between two of football’s greatest players, often seen as the goats of the sport, but this time off the pitch. Will Lionel Messi enter the NFT market and issue his collection in collaboration with a major exchange like Binance to compete with Cristiano Ronaldo?
messi vs. Ronaldo, Is Counter NFTs On The Horizon?
Lionel Messi has already made his mark in the NFT world with the release of his latest group In association with Ethernal Labs. The collection includes five digital collectibles commemorating Messi’s international career, available for purchase using Ethernet’s original cryptographic token, ERN.
In a statement, Macy’s expressed his excitement about his latest NFT collection and his partnership with Ethernal Labs:
I am excited to launch our next NFT collection in partnership with Ethernal Lab. I look forward to joining my fans in celebrating my career with my national team through this NFT experience on the ethernity.io marketplace.
There is a possibility that Messi could team up with a major exchange like Binance or a different company or project to expand his NFT project and compete with Ronaldo’s offerings. Such cooperation would give Messi access to a wider market and allow him to reach a wider fan base.
This possibility is even more interesting since Binance is currently sponsoring the Argentina national football team. This link between the exchange and Messi’s homeland could provide the perfect opportunity for both parties to come together and create something extraordinary.
Binance’s sponsorship of the Argentine national football team can also provide a unique marketing opportunity for the exchange. By teaming up with Messi, Binance can tap into the soccer star’s massive fan base and reach a wider audience in Latin America and beyond.
Messi’s popularity and success in the NFT space, Binance’s reputation, and his sponsorship of the Argentina national football team make this collaboration a natural fit. The soccer star’s latest NFT combination with Ethernal Labs has already demonstrated his ability to succeed in the NFT market, and a partnership with Binance or a different project could take his NFT offerings to the next level.
Featured image from Cristiano on Twitter, chart from TradingView.com
