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Did you know that while 5% of adults have ADHD, 29% of entrepreneurs do? Bill Gates and Richard Branson are just two successful businesspeople who have been open about their diagnoses.

Undoubtedly, entrepreneurs with ADHD possess a unique blend of creativity, resilience, and adaptability that can serve as powerful drivers of success.

But it’s essential to be aware of pitfalls like distractibility and burnout.

Whether you have an official diagnosis or self-identify as having ADHD, the right support and self-care strategies can turn what some might see as a limitation into your greatest entrepreneurial asset.

What is neurodiversity, and why are we talking about it?

Neurodiversity describes the natural variation in the human brain and how people think, learn and process information differently.

Around one in seven people are neurodivergent, the umbrella term which includes autism spectrum conditions, ADHD, dyslexia and dyspraxia.

This conversation matters because, in embracing neurodiversity, we don’t just acknowledge differences; we can optimise for them.

Why does neurodiversity matter in entrepreneurship?

Entrepreneurship thrives on different ways of seeing and solving problems, precisely where many neurodiverse people excel.

For me, entrepreneurship was more than an option; it was a necessity.

Traditional work environments stifled my creativity and didn’t cater to my unique ways of thinking.

The entrepreneurial path provided the freedom to explore, create, and execute my visions, however unconventional they might have been.

What’s the link between ADHD and entrepreneurship?

ADHD is a neurodevelopmental disorder that affects the structure and function of the brain and nervous system. It is presumed to be present from birth.

Living with ADHD presents a unique blend of challenges and advantages, shaped by its severe impact on focus and impulsivity.

How do I describe my ADHD? It’s like having a brain with the horsepower of a Ferrari but the braking speed of a cheap bicycle. Or having a powerful internal motor that never shuts off. It’s constantly having 100 internet tabs open in my brain. It’s exhausting. But it also brings many gifts – or, as I prefer to call them, superpowers.

ADHD has given me natural creativity and problem-solving abilities. I get things done quickly. I see patterns and opportunities others don’t. I have a finely-tuned bullsh*t radar. I take risks, and sometimes they pay off. All of these things make me brilliant at my work.

Tell me more about ADHD superpowers in business.

Let’s consider some of the unique traits neurodiverse entrepreneurs often bring to the table:

Hyperfocus: Neurodiverse people often focus intently on tasks that capture their interest. This can be incredibly advantageous in the early stages of a start-up, where passion and focus are crucial.

Empathy: ADHDers are often more sensitive to other people’s needs and experiences. This hyper-empathy allows for a more nuanced understanding of client relationships and team dynamics.

Quick Adaptability: The ability to pivot swiftly in a new direction is often a lifesaver in the ever-changing landscape of entrepreneurship.

What about the challenges?

Risk Management: While risk-taking is essential for entrepreneurship, it can become a double-edged sword if not managed carefully. This is particularly relevant for those of us with ADHD, where impulsive decisions could lead to unnecessary risks.

Mental Health: Struggles with anxiety, depression, or even burnout are frequent companions for neurodiverse people, which need active management and shouldn’t be taken lightly.

Self-Support Strategies for ADHD Entrepreneurs

While there’s no one-size-fits-all solution for navigating entrepreneurship with ADHD, some strategies and preventive measures can make the journey smoother.

Prioritisation Skills: One of the challenges with ADHD is prioritising tasks. Using tools like to-do lists or project management software can help, but try to keep them simple. Identify your ‘big rocks’ – the tasks that must get done – and focus on them first.

Setting Boundaries: With an active mind always buzzing with ideas, knowing when to say no can be difficult. Setting clear boundaries can prevent you from overcommitting and help maintain a healthier work-life balance.

Mindfulness Techniques: Impulsivity and emotional peaks and troughs can be typical for those with ADHD. Practising mindfulness can help improve focus and self-regulation. There are several apps and short courses that can guide you in developing this skill.

Accountability: Share your goals and deadlines with someone you trust or, even better, someone who understands the intricacies of ADHD. Knowing that someone else is aware of your commitments can motivate you.

Body Doubling: This productivity hack involves having someone nearby while working on tedious tasks. Because our brains are interest-based, we can easily forget or put off the less exciting but equally important jobs in business. I use Flown, a virtual co-working space, to help keep me accountable for the bigger tasks I dread. It’s incredible how much more I get done when I feel like others are watching, even when they’re strangers!

Financial Planning: Given that ADHD can be associated with impulsivity, financial planning and budgeting can be more crucial than ever. You might consider consulting with a financial advisor who can offer tailored guidance.

Seek Professional Support: If you find that ADHD-related challenges are severely affecting your business, it may be beneficial to seek the support of professionals, like ADHD coaches or mental health advisors, who can provide personalised coping strategies.

What To Watch Out For

Burnout: The thrill of a new project can be intoxicating, but it’s easy to overextend yourself and end up burnt out. Keep an eye on your workload and take time to recharge.

Over-Promising: The enthusiasm and creativity that come with ADHD can sometimes lead to making commitments that are hard to fulfil. Be mindful of what’s realistically achievable.

Analysis Paralysis: The flip side of impulsivity is getting stuck in endless cycles of overthinking. If you procrastinate because you’re caught up in details, take a step back and refocus on the bigger picture.


Sara Robinson

Sara Robinson is a communications consultant, entrepreneur, writer and local politician. She campaigns on ADHD and neurodiversity issues.

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