Global shipments of augmented reality and virtual reality headsets are expected to grow 41.4% in 2025, supported by more affordable devices and the addition of artificial intelligence features, market research firm IDC said on Monday.
Why is this important?
Global shipments of augmented reality and virtual reality headsets fell 28.1% year over year to 1.1 million units in the second quarter, as rising prices and a weak economy prompted customers to cut back on spending, IDC said.
The market is expected to expand to 22.9 million units in 2028 from about 6.7 million units this year, according to IDC.
Key Quotes
“We are seeing a mix of new startups and next-generation products from established brands targeting the ‘smart glasses’ space,” said Jitesh Ubrani, research director for IDC’s Worldwide Mobile Device Tracker.
“What’s different this time is the inclusion of AI alongside thinner and lighter designs that cater to consumers’ needs.”
Context
In October of last year, Meta Platforms Inc. (NASDAQ: ) launched virtual reality headsets called “smart glasses” made using Essilor Luxottica’s Ray-Ban sunglasses. In July, the company said the latest version of the glasses had been more successful than expected.
Meta is expected to launch a cheaper version of the Quest 3, called the Quest 3S, Bloomberg News reports.
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