Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement By Investing.com

TrueLink’s powerful deep linking technology directs users to personalized in-app content from any platform or environment.

SAN FRANCISCO–(BUSINESS WIRE)–Adjust, a leading measurement and analytics company, today unveiled TrueLink, a solution for mobile app marketers to create personalized, branded linking experiences that drive in-app engagement across multiple platforms and environments, including social, messaging, SMS, and web. With TrueLink, marketers can simplify the user journey and make navigation to specific in-app locations easy—leading to higher conversion rates, enhanced engagement, and ultimately increased ROI at a time when privacy restrictions have complicated (re)engagement strategies.

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“Modern marketers know they need a deep linking solution to maximize user engagement, but what we’ve heard from our customers is how difficult and time-consuming it is to create different links for different platforms,” said Katie Madding, Chief Product Officer at Adjust. “TrueLink enables privacy-conscious marketers to quickly and easily create a single, customizable link across multiple platforms to deliver seamless, trustworthy user experiences.”

TrueLink is the core of Adjust’s Engage pillar designed for marketers to drive users in-app, build brand reputation, and expand marketing reach, strengthening Adjust as a comprehensive platform for growth. App marketers can quickly create branded deep links that are short, easy to edit, and optimized for multiple campaign types, such as influencer, QR, and referral.

TrueLink features and benefits include:

• A single, cross-platform deep link that can be used across different types of campaigns, saving marketers the time they spend manually creating links and eliminating the need to create individual links for different platforms and environments.
• Multiple link generation options via the Adjust UI or Deep Link API that generate deep links, in bulk or individually, for apps that require link variations, including user referrals, influencer campaigns, and product promotions.
• Reduced overall technology stack by keeping engagement solutions with measurement and analytics in a single marketing platform.

Learn more about TrueLink here.

About Adjust

Adjust, an AppLovin (NASDAQ: ), is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to connected TVs and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to traditional businesses launching their first apps. Adjust’s powerful measurement and analytics provide the visibility, insights, and essential tools that drive better results.

You can view the original press release on businesswire.com: https://www.businesswire.com/news/home/20240924108998/en/

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Joshua Grande
public relations@adjust.com

Source: Adjust