AMEC Announces New Chair | Financial Post

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London, June 05, 2024 (GLOBE NEWSWIRE) – The International Association for Measurement and Evaluation of Communications (AMEC) The new president of the association has been announced.

AMEC, the world's largest professional body for media intelligence and insights, has announced Raina Lazarova, co-founder of the Global Media Intelligence Organization RobpointShe will hold this position for a two-year term starting in June 2024. As President, Raina Lazarová will lead AMEC Board of Directors To further implement its mission of identifying, promoting and developing best practices in communications measurement and evaluation, research, analysis, evaluation, data and insights in a rapidly changing communications landscape.

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The official handover took place in AMEC Global Metrology Summit 2024in Sofia from May 21 to 23, welcoming more than 200 attendees in person, including communications and public relations professionals, academics and those involved in the research and analytics industry.

Outgoing Chairman Asim Sood, CEO, Impact Research and Measurement Pvt He said, “After a successful two-year term as President of AMEC, I am pleased to hand over the reins of leadership to Ms. Raina Lazarová. Her vision and innovative ideas make her the ideal person to guide AMEC into its next chapter of growth and success. I am confident that, under her leadership, AMEC will continue to prosper and achieve greater achievements. During the recent Board of Directors meeting in Sofia, the AMEC Board deliberated and established key focus areas and a strategic plan for the next two years. I will continue to serve as an associate member of the AMEC Board of Directors, with a particular focus on leading the development of the Board's thought leadership editorial calendar.

The new president-elect Raina Lazarová said, “It is a great honor to be elected Chairman of AMEC’s Board of Directors. As a leading industry body, we will continue to promote the benefits of communications measurement and evaluation, while delivering value to our members and the wider communications community. The emergence of generative AI means that we are experiencing a very interesting time for the communications sector, and AMEC recognizes Its role is to provide thought leadership and support the profession in taking advantage of new technologies.

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AMEC CEO Jonah Burke added: “We hold international elections of Board Directors every year, ensuring member engagement and representation as we consider complex and important industry initiatives. We only hold a special election every two years for president. During this transition period, we celebrate Asim's leadership and contributions as President and welcome Rayna who is an AMEC Community Champion. Raina is already working on a collaboration that will allow AMEC members to navigate the known and the unknown over the next two years as a collective to learn from each other and leverage the global expertise of the broader media intelligence industry ecosystem.

AMEC represents a global membership community of over 200 organizations including media monitoring and analysis firms, public relations and communications agencies, brand owners and market research companies. The association has branches on four continents – Europe, the Middle East and Africa, Asia and the Pacific, North America, and Latin America.

AMEC strives to support the global communications industry with free educational resources and best practice guidance on how to plan, measure and evaluate performance to raise standards and enhance the value of public relations and communications globally.

It is the founding organization for prominently accepted, approved and implemented best practice resources, including… Barcelona principles (1.0, 2.0 and 3.0) which are used globally Integrated Evaluation Framework (IEF).

For more information about AMEC, please visit https://amecorg.com.

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Contact us via AMEC CEO and Global Managing Director, Jonah Burke – johna@amecorg.com

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