Sony Group is preparing to launch a Bitcoin and cryptocurrency exchange in Japan after acquiring Amber Group’s subsidiary Amber Japan. The revamped exchange will be named S.BLOX and aims to strengthen Sony’s presence in the Bitcoin and cryptocurrency space.
JUST IN: 🇯🇵 Sony launches $103 billion #Bitcoin And cryptocurrency exchange. pic.twitter.com/wUAE1l8eq5
– Bitcoin Magazine (@BitcoinMagazine) July 1, 2024
Sony bought Amber Japan in 2023 through its subsidiary Quetta Web. Amber Japan was originally known as DeCurret before the Singapore-based Amber Group acquired the Japanese stock exchange in 2022.
Sony renamed the exchange it acquired to S.BLOX and Plans for upgrade The user interface and mobile applications are noticeably improved. The exact launch date is still unannounced.
The move reflects Sony’s growing focus on Bitcoin and cryptocurrencies. By leveraging the Amber Japan exchange, Sony can leverage its brand recognition and global reach to drive adoption of future Bitcoin and cryptocurrency offerings.
Japan has emerged as a leading market for Bitcoin due to proactive regulation and high consumer awareness, making it an ideal place for Sony to launch and expand its services.
Major companies like Sony that are embracing Bitcoin and cryptocurrencies point to broader momentum. Sony’s previous acquisitions of companies such as CBS Records and Columbia Pictures have transformed the company from an electronics company into a global media giant. Its recent acquisition could bring about a similar development for Bitcoin.