26% of Family Offices Invest in Crypto: Goldman Sachs Survey

Banking giant Goldman Sachs determined in a recent study that 32% of family offices worldwide have exposure to digital assets, NFTs, or DeFi, while 26% have invested explicitly in cryptocurrencies.

The results of the 2021 research showed that only 16% of wealth management firms were HODLers.

Two years difference

Goldman Sachs has contacted 166 family offices in the Americas, Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) for a He specifies How has their investment strategy changed in the past few years.

The 2021 study estimated that 16% of respondents have invested in digital currencies, while current numbers have risen to 26%. However, interest in the sector has dropped dramatically:

Within the digital asset ecosystem, family offices are becoming more decisive about cryptocurrencies: the percentage invested increased from 16% in 2021 to 26%. However, the percentage who are not invested and not interested in the future has increased from 39% to 62%, and the percentage likely to be interested in the future has fallen from 45% to 12%.”

Goldman Sachs also revealed that 32% of respondents currently have some exposure to digital assets (including cryptocurrencies, stablecoins, non-fungible tokens (NFTs), decentralized finance (DeFi), and blockchain-linked funds).

The primary motivation of those who entered the ecosystem is belief in the power of blockchain technology (19%). 9% have joined the industry to diversify their portfolios, while 8% see digital currencies as a store of value. In addition, 8% have bought bitcoins or altcoins, hoping to make a profit in the future or simply speculating.

Reasons to invest, Source: Goldman Sachs


Most HODLers (30%) are from the Asia Pacific region. In addition, 27% of family offices that do not offer cryptocurrency from that region remain interested in the future.

EMEA is on the other side, with only 15% of cryptocurrency investors and 79% saying they are not interested in joining the pack.

Hong Kong and Singapore emerge as leaders

Another recent study was conducted by KPMG China and Aspen Digital I finish Nearly 60% of family offices and high net worth individuals (HNWIs) from Hong Kong and Singapore have invested some of their wealth in digital assets.

“For the wealthy and the family offices, there’s a real potential for a big improvement, so they might think, why not stick 2 or 3 percent of my portfolio into that and see what happens,” Paul McCheffery — senior banking partner at KPMG China — explained.

The research revealed that the two largest cryptocurrencies by market cap – bitcoin (BTC) and ether (ETH) – are the most popular digital assets in both regions.

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