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The momentum of AI seems unstoppable, and countless research has been devoted to its potential impact on jobs. There have been doomsday scenarios of artificial intelligence leaving millions of white-collar workers unemployed and destroying entire industries. But as Charles Darwin once said, it is not intelligence that dictates survival; It is the ability to adapt and adapt to change.
In the creative economy, which has estimated Worth $985 billion, the impact of this technology is often framed negatively. It is possible to replace actors, replace writing rooms with large language models, and replace green screens with generative AI tools.
However, there is another side to this story. AI is also empowering artists, pushing the boundaries of what they can create, and tearing down barriers to entry for talented creatives who lack the financial resources of Hollywood studios and television giants. With blockchain technology, vibrant economies are emerging that allow creators to build direct relationships with new audiences.
Last September, it launched its AI-powered graphic design platform Canva Released An in-depth study examining how these tools impact the creative sector. More than 4,000 professionals from nine major economies participated, and the results were amazing. Why? Because 75% of those surveyed described generative AI as an essential tool in their arsenal. Furthermore, 97% of executives are comfortable with the idea of this technology becoming a more important force in the workplace. Forward-thinking leaders can see the tremendous opportunity available.
Artificial intelligence as a force for good
If the typical creative kept a log of their daily work and carefully detailed all completed tasks, most would realize that hours and hours of their valuable time are being stolen by mundane and repetitive jobs. Such tasks are necessary, but they cannot be automated before the advent of artificial intelligence. Creating timelines, sending emails, summarizing reports, and researching storylines are good examples of monotonous tasks that AI can handle for them.
The benefits could be nothing short of transformative. Now, creators can focus on what they do best: storytelling, innovation, inspiration, and exploration. AI tools act as their assistant, handling daily responsibilities with minimal input. Rather than depriving hard-working professionals of income, this technology has the potential to enhance their profits by enabling them to devote their energy and efforts to creating products that consumers can purchase and enjoy.
Blockchain technology is enhancing this new way of working. Blockchain has already been used to tokenize everything from music royalties to expensive pieces of art. Even more exciting, AI companies can further reduce the cost of providing these services through blockchain technology and decentralized computing power. In addition, decentralized computing power, rewarded through blockchain technology, could be the only solution to meet the massive demand faced by technology manufacturers. As Jensen Huang, founder and CEO of Nvidia, said, He said:
“Accelerated computing and generative AI have reached a tipping point. Demand is growing worldwide across companies, industries and countries.
Leveling the playing field
Before AI, obtaining the tools and resources needed to produce high-quality content cost several thousand dollars. But now, anyone has access to cutting-edge tools, not just those with deep pockets.
The rise of text-to-video generators like Sora means that anyone with a bright idea can bring their vision to life. according to Recently In a survey, American consumers couldn't even differentiate between real-life videos and AI-generated clips.
While the cost of these new AI technologies has not yet been confirmed, this could be transformative for emerging directors trying to create films on shoestring budgets. For the first time ever, their production values can match those of Hollywood studios. Stunning visual effects, as well as smooth editing and rendering, can be applied with just a few clicks. It also reduces the financial risks associated with pursuing the project.
Over time, we will see a significant increase in the amount of high-quality content entering the market. In a way, it can be said that history repeats itself. The arrival of streaming giants like Netflix hasn't bankrupted major movie studios and broadcasters. Instead, it gave consumers greater choice in what TV shows and movies they could watch on demand. Likewise, the advent of online digital editing has not reduced job opportunities for film editors; It replaced the tedious task of manual binding and opened up their creative options.
Empowerment of content creators has been years overdue, and the proliferation of AI tools will allow the sector to better reflect the society in which we live. Currently, only 23% of European filmmakers are women – according to recent research. suggestion Content won't achieve gender parity until 2080. There's an unconscious bias in how works are commissioned, meaning ancillary ideas for albums, dramas, comedies and documentaries are never given the green light. Artificial intelligence means that artists no longer need to wait for permission, and can finally enjoy the creative freedom they have always craved.
Obviously the likes of OpenAI exist beginning To look for partnerships with Hollywood giants, as the industry is already using this technology in the post-production process.
What does the future hold?
The fast-moving nature of AI makes it difficult to predict the future. New startups adopting this technology are emerging every week, and AI capabilities are improving by leaps and bounds with each passing month.
There are still challenges ahead, especially around copyright protection and ensuring that creators have the skills needed to make the most of AI tools. But resistance is futile, and dwelling on the negatives of artificial intelligence will change little. Instead, our attention should turn to how AI can spark a renaissance in the creative sector, benefit artists, and entertain consumers.
We're just scratching the surface of what AI, web3, and blockchain can achieve. Hollywood and Silicon Valley are already starting to sit up and take notice. Independent creators have a first-mover advantage here. This technological revolution will not only change the way they work, but will positively impact the economics of this difficult industry.