Alkimi, the world’s first
decentralized ad exchange, has exited beta and now has advertisers and
publishers buying and selling inventory through its blockchain-based
programmatic platform. The launch of a custom consensus, distributed ledger and
node platform marks a new era for digital advertising. It makes it possible to
buy and sell advertising space in a completely decentralised manner through the
blockchain infrastructure.
The mainnet Alkimi offers
delivers performance enhancements, complete transparency, and greater
efficiency in the digital advertising ecosystem. By cutting the fees from over
37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting
advertisers 212% more media while also increasing ad campaign performance by
19% in collaboration with the world’s largest media agencies and publishers.
Ben Putley, Alkimi CEO and
Co-Founder, expressed how “I am thrilled to announce the launch of Alkimi
Exchange’s mainnet, a pivotal moment in our journey to revolutionise digital
advertising. In 2023, the digital ad spend is projected to be $678.9 billion,
signifying the immense potential of this market. Alkimi Exchange will capture
this potential by bringing a significant portion of digital ad spend on-chain
via our exchange AlEx.”
For advertisers and media
agencies, the mainnet presents a level of clarity and accountability in ad
spend that was previously unattainable. Publishers, in contrast, are poised to
benefit from a more streamlined and profitable approach to ad management and
revenue generation, with a higher proportion of advertiser dollars being passed
on to them, thus creating more value online.
A key feature of the new
mainnet is the inclusion of a Liquidity Staking Derivative (LSD), allowing
users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on
the user portal, labs.alkimi.org. This feature offers users the opportunity to
‘yield farm’ the internet.
The launch of this mainnet
represents not just a technological advancement but a paradigm shift in how
digital advertising is conducted. By harnessing blockchain technology, the
company is setting new standards for transparency and performance in the industry,
marking a significant step towards a future where digital advertising is more
effective, transparent, and fair for all parties involved.
About Alkimi Exchange
Alkimi Exchange is a
decentralized replacement to the inefficient legacy programmatic ad exchanges
with the mission to restore the value exchange between advertisers, publishers
and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum
network, specifically for advertising — which allows us to provide the fastest,
infinitely scalable solution with 0% fraud, low transaction fees and complete
end-to-end transparency.
Learn more at www.alkimi.org.
Alkimi, the world’s first
decentralized ad exchange, has exited beta and now has advertisers and
publishers buying and selling inventory through its blockchain-based
programmatic platform. The launch of a custom consensus, distributed ledger and
node platform marks a new era for digital advertising. It makes it possible to
buy and sell advertising space in a completely decentralised manner through the
blockchain infrastructure.
The mainnet Alkimi offers
delivers performance enhancements, complete transparency, and greater
efficiency in the digital advertising ecosystem. By cutting the fees from over
37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting
advertisers 212% more media while also increasing ad campaign performance by
19% in collaboration with the world’s largest media agencies and publishers.
Ben Putley, Alkimi CEO and
Co-Founder, expressed how “I am thrilled to announce the launch of Alkimi
Exchange’s mainnet, a pivotal moment in our journey to revolutionise digital
advertising. In 2023, the digital ad spend is projected to be $678.9 billion,
signifying the immense potential of this market. Alkimi Exchange will capture
this potential by bringing a significant portion of digital ad spend on-chain
via our exchange AlEx.”
For advertisers and media
agencies, the mainnet presents a level of clarity and accountability in ad
spend that was previously unattainable. Publishers, in contrast, are poised to
benefit from a more streamlined and profitable approach to ad management and
revenue generation, with a higher proportion of advertiser dollars being passed
on to them, thus creating more value online.
A key feature of the new
mainnet is the inclusion of a Liquidity Staking Derivative (LSD), allowing
users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on
the user portal, labs.alkimi.org. This feature offers users the opportunity to
‘yield farm’ the internet.
The launch of this mainnet
represents not just a technological advancement but a paradigm shift in how
digital advertising is conducted. By harnessing blockchain technology, the
company is setting new standards for transparency and performance in the industry,
marking a significant step towards a future where digital advertising is more
effective, transparent, and fair for all parties involved.
About Alkimi Exchange
Alkimi Exchange is a
decentralized replacement to the inefficient legacy programmatic ad exchanges
with the mission to restore the value exchange between advertisers, publishers
and users. Alkimi Exchange is a custom layer 2 scaling solution on the Ethereum
network, specifically for advertising — which allows us to provide the fastest,
infinitely scalable solution with 0% fraud, low transaction fees and complete
end-to-end transparency.
Learn more at www.alkimi.org.