Violent reactions to consumers against the political affiliations of Amazon can witness that shoppers in the United Kingdom will witness their counterparts in the United States in the boycott of the retail giant, which may cost them up to 47 million pounds of lost sales, according to delivery experts.
In the United States, consumer activity is increasing, with 9 % of shoppers in Amazon last week to participate in economic blackout against the company. A poll on the Guardian Harris found that a quarter of American shoppers had abandoned their favorite retailers on political positions, and 40 % have modified their spending on the basis of social beliefs.
Amazon faced criticism of her relations with former US President Donald Trump, especially after the founder Jeff Bezos donated a million dollars to Trump's opening committee, and the company canceled diversity, fairness and integration programs (Dei) before his presidency.
David Jenx Melt, Consumer Research Head, notes that similar feelings can leak in the United Kingdom, where Trump's opposition remains high. A recent survey found that 59 % of the British had a negative vision of the former president. The UK's pause and activist groups are gained strength, as online forums are increasingly discussing Amazon Province and other American brands.
According to Parcelhero accounts, if 9 % of Amazon customers in the United Kingdom follow the American trend, this may cost the retail seller to cost 47 million pounds of the missing weekly revenues – although this is still a small part of the global annual revenue of Amazon of 490 billion pounds.
While the impact of the American boycott was so far at the minimum-Amazon has lost a 5.6 % increase in sales last week despite the plotting of the plan-there are increasing signs of Trump's anti-Consumer actions in Europe. Tesla, which Elon Musk CEO plays a major role in the Trump administration, German sales decreased by 76 % last month. However, Tesla sales in the UK increased by 20.7 % on an annual basis in February, mainly due to the increase in the tax of impending vehicles in April.
Besides Trump's contacts, another factor can push shoppers in the UK away from Amazon and other American brands. Canada responded to Trump's new tariff to its goods by boycotting American products, and consumers in the United Kingdom may follow his example if trade relations with the United States deteriorate.
After Prime Minister Kerr Starmer's recent visit to the White House, Trump alluded to a possible trade deal, but he left the door open to a new tariff for British exports. If such measures are provided, consumers may invalidate the UK by reducing their spending on American goods and services.
The potential impact on e -commerce and electronic services in the UK remains uncertain, but the market is expected to fluctuate. With the development of political and trade tensions, British companies and consumers will closely monitor developments that could constitute future purchase decisions.