Israeli Appsflyer Adtech records 7 % of its employees, about 100 people, in a simplification step for “flexible, innovative and focused on long -term success.”
Last June, “Bloomberg” reported that Appsflyer was planning to subscribe to Nasdak and chose Goldman Sachs, JP Mortan Chase and Bank of America to lead the flotation. According to “Bloomberg”, the company will seek to raise $ 300 million through public subscription this year, although it may be postponed to the first half of 2026.
The Israeli company sells programs for companies such as EBay, Visa and Nike, which measures the user’s response to advertising campaigns and monitor their effectiveness.
Appsflyer hires 1,400 people based in Harslia Bethou. The company has not raised the capital since 2020, and it was profitable for several years, as it achieved annual revenues of about 300 and 350 million dollars of selling programs as a service to manage the advertisement, according to its previous data. To achieve success in the public subscription, the CEO of Orn Kanel and controls will need to persuade investors that it can grow at high rates.
According to IVC Research, Appsflyer raised $ 314 million of investors including General Atlantic, eight roads, Qumra Capital, Pitango and Magma, who has separated since investment in the company.
“Faster Organization, Lack and Concentrate”
In explaining the reasons for the demobilization of workers, Kanil wrote in a blog on the company’s website, “During the past few years, we have made significant investments in the techniques of enhancing privacy and supporting the ecological system.
“While these efforts came with short -term differentials such as the most strict margins and operational efficiency, Appsflyer has strengthened as a leader in the first measurement of privacy and data cooperation.
“Today, Appsflyer stands as a corner for stability amid economic turmoil, industrial and geopolitical turmoil. This power gives us the ability to take this step while continuing to provide an exceptional service to our customers and partners. I think this is the right path forward. It reflects our commitment to become faster, smaller and more focused in 2025 and beyond.
“Even with the achievement of standard financial performance – profitable in 2024 for the first time, the cash flow is positive for more than two years, and exceeds the goals, and the EBITDA goals – we now believe that it is the right time to take this step. It seems unexpected to make such changes during a period of success, It is precisely this force, along with our strategic leadership, that enables us to act decisively, invest in growth, and ensure Appsflyer remains at the forefront of innovation.
It was published by Globes, Israel Business News – En.globes.co.il – on February 4, 2025.
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