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EDMONTON, Alberta, Dec. 30, 2024 (GLOBE NEWSWIRE) — The Alberta Cancer Foundation has teamed up with 9X JUNO Award-winning band the Arkells to spread a message of hope to Albertans facing cancer. Arkles song is touching, strong– Written for a friend navigating his cancer journey – and serves as the soundtrack to the foundation’s current campaign.
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The campaign focuses on creating more moments for those affected by cancer and brings to life the song’s themes of resilience and hope. Since its release last month, the campaign video has already touched the lives of thousands of Albertans, and quickly spread across the Internet.
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“When we wrote strong, “We were thinking of our friend Barbara and the beautiful community that rallies around her,” said Max Kerman, president of the Arkells. “We were honored that the Alberta Cancer Foundation wanted to share this song – we are always touched when we hear from people who feel seen and understood by our music.”
“Arkells has helped us shine a light on what matters most, creating more moments and more hope for Albertans facing cancer,” said Wendy Beauchesne, CEO of the Alberta Cancer Foundation. “Campaign messaging is about appreciating the gift of time and making sure every Albertan gets the treatments and supports they need when they need it most.”
Albertans are encouraged to support the campaign by donating to albertacancer.ca Before December 31st. Thanks to Karam Al Qaeda ResortsAll gifts will be matched, doubling the effect. Donations made before the end of the calendar year are also eligible for a charitable tax receipt.
To arrange an interview with an Alberta Cancer Foundation spokesperson, please contact:
Ross Nitze | Media Relations Consultant 780.297.8354 | ross.neitz@albertacancer.ca
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