Beck and PoloThe nationally renowned meat and seafood company based in Santa Fe, New Mexico, announced its decision to accept Bitcoin as a means of payment online and in-store, as well as include it in its 401k program for employees. The company has also committed to holding Bitcoin and the revenue generated from Bitcoin in its reserves indefinitely.
Founded in humble beginnings, operating farmers markets and door-to-door meat sales, Beck & Bulow has grown to play a much larger role in New Mexico's meat supply chain. The company now serves more than 1,000 restaurants and retailers across the United States, including luxury hotels and upscale markets, and recently began exporting bison to Mexico.
The company said in a press release sent to Bitcoin Magazine that the decision to adopt Bitcoin is in line with Beck & Bulow's philosophy of financial sovereignty and food sovereignty. Beck & Bulow believes that “just as every piece of meat tells a story of quality and craftsmanship, every Bitcoin block verifies a step toward a more decentralized and liberated future.”
The company will also keep all Bitcoin payments as savings and has committed to converting 20% of its assets into BTC to hold in its treasury reserves.
By expanding the use of Bitcoin to include an employee 401k program, Beck & Bulow says they want to invest in their team members' financial futures and foster a culture of empowerment and forward-thinking.
Bitcoin adoption by Beck & Bulow follows a growing trend of companies, both large and small, following in the footsteps of companies like MicroStrategy in adopting the Bitcoin standard. Holding Bitcoin has become increasingly popular among small businesses, not only for its potential financial benefits but also for the marketing opportunities it offers.
As more businesses embrace Bitcoin as a means of payment and store of value, Bitcoin continues to gain mainstream acceptance. Beck & Bulow's decision to embrace Bitcoin demonstrates the growing intersection between traditional industries and Bitcoin.