In today’s fast-paced business environment, sales teams are under constant pressure to meet performance goals and sales quotas while balancing a range of tasks – from sending emails and making cold calls to following up on leads, nurturing leads and staying up to date on what’s new. Industry trends.
Needless to say, how stressful that can be. That’s why sales productivity tools have become so important for sales teams.
There are a range of sales productivity tools and platforms that can automate, enhance and improve processes at every stage of the sales cycle, helping sales teams streamline workflow, manage tasks more efficiently and ultimately generate more revenue. However, choosing the right tools from the wide range of options available can be difficult and time-consuming.
Below, we’ve outlined the top 7 productivity-boosting sales tools your sales team can leverage right away. Select those that best match your business type, industry, and team size to improve performance without overwhelming your sales agents.
Why do you need sales productivity tools?
Today, sales isn’t just about sending sales email sequences to prospects or making cold calls and following up with them Outbound call center scripts. In a highly competitive market, salespeople must build and strengthen relationships with prospects and customers. according to Sales forceSales agents spend 70% of their time on non-sales tasks. This includes meeting clients’ budget needs, personalizing communications, and building strong personal relationships. While these things are important, they also mean that salespeople spend less time actually selling.
Sales productivity tools can help your sales team automate repetitive tasks and improve sales processes, enabling them to close more deals and reach their sales goals faster. They also help reduce the number of tasks salespeople have to do manually so they can focus more time on higher-value, revenue-generating activities.
Types of sales productivity tools your sales team can benefit from
Productivity is a broad term – and there are many ways for salespeople to improve their sales productivity across all stages of the sales funnel. However, for most teams, it wouldn’t make sense to invest in a sales productivity tool for every stage during the sales funnel. In fact, according to Search from HubSpot45% of sales professionals feel overwhelmed by the amount of tools they have. So you may want to choose only those that will improve the areas where your sales team really needs to improve processes and save time.
In general, sales productivity tools can be classified into the following categories:
- Pipeline management and customer relationship management
- Sales prospecting/lead generation tools
- Foreign sales seekers
- Email tracking and automation tools
- Sales engagement platforms
- Meeting scheduling tools
- Sales intelligence and analytics tools
The 7 Best Productivity Sales Tools to Boost Your Sales Team’s Performance
Let’s now take a closer look at some of the best tools in each of the categories we mentioned above, designed to enhance and simplify the daily operations of sales teams.
Salesforce Sales Cloud
Among the many pipeline management and CRM systems, Salesforce Sales Cloud stands out as one of the most comprehensive solutions for sales teams. It can help your salespeople track and manage leads, automate multiple workflows and routine tasks (such as follow-ups, reminders, and approval processes), leverage real-time insights into sales forecasts and quotas, track performance with advanced reporting tools, and do just that. Much more, helping your team boost productivity.
According to Salesforce itself, customers using Salesforce Sales Cloud reported a 29% increase in sales productivity. Best of all, the platform is highly customizable and meets the needs of businesses of all sizes, including SMBs and large enterprises.
Main Features:
- Lead management and communication
- Managing sales opportunities
- Customizable reports and dashboards
- Workflow and process automation
- Quotations and contract approvals
ZoomInfo Sales
ZoomInfo Sales is a popular lead generation platform for B2B sales teams, offering the largest, most accurate and frequently updated B2B contact database with over 70 million direct-dial phone numbers and over 174 million verified email addresses. With access to this comprehensive database, your sales reps can easily identify decision makers, qualify leads, and engage with them through built-in email and communication tools.
What’s great about ZoomInfo Sales is that it also enables you to identify potential customers early in the buyer’s journey by tracking companies looking for solutions like yours, as well as discovering and connecting with decision makers who are exploring your website.
Main Features:
- Access to company and contact database
- Data segmentation and filtering
- Organization charts and buyer insights
- Sales automation
- Track website visitors
VoiceSpin AI Dialer
Introducing an AI-driven automatic dialer is VoiceSpin Telesales and marketing programs. Dialing software can help your sales team automate and optimize the outbound calling process, eliminating the need for your representatives to dial numbers manually and saving a significant amount of time and effort. What sets VoiceSpin’s dialer apart from other autodialer solutions is that it uses AI and machine learning algorithms to score leads, intelligently prioritize them, and connect them to the most suitable sales representatives based on their likelihood of making a successful sale.
Plus, it comes with plenty of other advanced features, including predictive dialing, local caller ID, DNC list filtering, automated voicemail dropping, and more tools to help you increase the efficiency of your outbound calling campaigns. Better yet, you can combine it with AI-powered speech analytics and leverage conversation intelligence to increase performance.
Main Features:
- Predictive communication and energy
- Clear access to the number
- Smart lead distribution
- Local caller ID and access to local numbers in over 160 countries
- Automated voicemail drop
Yes
Yesware offers email tracking software for sales teams, helping them manage and improve email communications with prospects and customers. With Yesware, your sales reps can easily track email outreach activity, including when and where emails are opened, whether links are clicked and attachments are viewed while providing your team with real-time notifications.
Additionally, your reps can set follow-up reminders, automate email campaigns, create email templates, and more. Insights help sales agents prioritize leads and design follow-up strategies to achieve better conversions. What’s also great about Yesware is that it’s very easy to implement – you can set it up in just 2 minutes.
Main Features:
- Track opened email
- Email tracking link
- Track email attachments
- Recipient engagement report
- Shared templates and campaigns
SalesLoft
SalesLoft is a powerful sales engagement platform that can automate many tedious processes, freeing your sales team to focus on higher-value activities that drive revenue. This includes everything from sending emails and following up to scheduling appointments. With SalesLoft, sales reps can also create custom, multi-step cadences, which are sequences of emails, calls, and social touches to enhance their outreach efforts.
Additionally, the platform uses artificial intelligence and machine learning to provide salespeople with useful recommendations based on past performance. SalesLoft is also known for its in-depth reporting and analytics features and the ability to easily integrate with CRM systems and other sales and marketing tools.
Main Features:
- Pipeline generation
- Complete customer lifecycle workflow
- Conversational intelligence
- Opportunity management
- Afforestation and revenue management
Kalini
Calendly is a well-known online scheduling tool used by millions of sales professionals around the world to simplify the meeting booking process. Your potential clients can select meeting times from your available slots, while automatic time zone conversion ensures meetings are scheduled at convenient times for participants in different locations.
The tool is incredibly easy to use due to its intuitive interface, is highly customizable, and offers a range of automation features, such as automatic reminders to reduce no-shows. It also integrates with more than 70 third-party systems, including CRMs, video conferencing tools, and even payment gateways like PayPal and Stripe.
Main Features:
- Automated scheduling and customizable availability
- Automatic reminders and follow-ups
- Integrated video conferencing
- Advanced analytics and insights
- Integrated payment collection
io
Gong.io is a sales intelligence platform that captures your customers’ interactions across platforms (email, phone, web conferencing), analyzes what was said in these interactions, and delivers AI-driven insights to help your salespeople win more deals. It allows you to track specific keywords and sentiment and provides salespeople with real-time alerts about engagement levels, sentiment changes, or deal progress. AI-based insights also help with sales coaching, enabling sales managers to provide targeted feedback to their team members.
Gong.io can be integrated with leading CRM systems, web conferencing tools, telephony systems, and other third-party platforms.
Main Features:
- Conversational intelligence
- Live pipeline management
- AI-based analytics and reporting
- Predictive prediction
- Keyword tracking and sentiment analysis
Final thoughts on sales productivity tools
Sales productivity tools enable sales teams to sell faster and smarter while effectively reaching their sales goals at every stage of the sales process. Choosing the right ones can really be the key to unlocking sales productivity at the next level.
While you don’t necessarily have to use a bunch of sales productivity tools that might just overwhelm your team, consider implementing some of the platforms we’ve outlined above to automate, improve, and enhance your sales processes where your sales team is struggling the most and where improvements are needed. .