Yesterday, BlackRock released a new video aimed at educating people interested in Bitcoin about the asset class.
The video is honestly very good. I think they were inspired by Saif El-Din Ammous’s book “The Bitcoin Standard,” which discusses the history of money since the beginning of time and how it has changed and evolved throughout history.
Launched in January, IBIT has now exceeded $50 billion in assets as investors increasingly use ETP to gain effective exposure to the price of Bitcoin. However, many investors are still relatively new to the digital assets space. For those who want to know more about what Bitcoin is… pic.twitter.com/8wh9CW0xYa
– Jay Jacobs (@JayJacobsCFA) December 17, 2024
Seeing this type of educational Bitcoin content from an $11.5 trillion asset manager is something I think will really resonate with our target audiences.
When I watched the video, there was one moment in particular that caught my attention. BlackRock was highlighting where Bitcoin stands today and said: “Bitcoin is no longer seen as the radical idea it was 15 years ago. More than 500 million people around the world now use cryptocurrencies, and more than 50% of them own or invest in Bitcoin.” “
This screams to me that Bitcoin is becoming recognized as a legitimate and established asset class in the eyes of the financial elite, and then eventually the mainstream.
In the early days, Bitcoin was such a radical new idea that 99% of people couldn’t conceive of it. However, over time, Bitcoin has repeatedly proven itself as a legitimate asset and people are now interested in adopting this new form of money. It feels as if there has been a real paradigm shift and that we are slowly, but surely, leaving the point in history where the majority of people believe Bitcoin is a scam and bad for any further public FUD that has already been completely debunked.
With that said, I’m not saying that everyone is about to become a Bitcoin believer or anything like that, but I do think that more and more people are coming to accept the fact that Bitcoin is here to stay and that it’s not going anywhere. – Which I think eventually leads to people saying “maybe I should own some bitcoins by then.”
Not only is anyone saying that Bitcoin has become a legitimate asset, it is the largest asset manager in the world. BlackRock is putting its reputation behind Bitcoin and showing confidence in its long-term success. So far, Bitcoin adoption has been a great play, with the Spot Bitcoin ETF being the most successful ETF launch in history.
When they talk passionately about a potentially profitable investment, people listen. I think in particular, wealthy and accredited investors will be the first to take notice and take advantage of BlackRock’s signals here. Eventually retail investors will follow.
I believe Bitcoin is poised to enter a completely new paradigm unlike anything we’ve seen before.
This article is a takes. The opinions expressed are entirely those of the author and do not necessarily reflect the opinions of BTC Inc or Bitcoin Magazine.