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KARACHI – In a significant move for Pakistan’s digital economy, Chikoo, a tech startup, has joined forces with one of the country’s leading financial institutions, Bank Alfalah, to bring advanced digital solutions to micro, small, and medium enterprises (MSMEs). The collaboration was unveiled at +92Disrupt, an event orchestrated by Katalyst Labs.
This innovative partnership is set to provide over 5 million MSMEs with state-of-the-art point-of-sale (POS) systems designed to enhance digital commerce and streamline customer transactions. The initiative is a pivotal step in the digitization of Pakistani businesses, offering an integrated platform that simplifies sales and customer management processes.
The CEO and co-founder of Brandverse, Raza Matin, along with Amaar Ikhlas, Head of Retail Payment Solutions at Bank Alfalah, detailed their marketing strategy at the event. They emphasized the importance of this alliance in fostering transaction ease and expanding digital commerce across Pakistan.
This industry-first collaboration is expected to transform the Pakistani business landscape by equipping MSMEs with cutting-edge payment technology. The smart POS systems are part of a comprehensive digital suite aimed at empowering small businesses in the face of a rapidly evolving market.
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