FRANKFURT (Reuters) – Chinese electric car maker BYD (SZ:) executive vice president Stella Li said she expects its sales in Germany to increase within six months.
BYD will gain a foothold in Germany in “less than half a year,” Li told the Frankfurter Allgemeine Sonntagszeitung (FAS) newspaper.
She criticized EU tariffs on electric cars made in China from next month, which were opposed by Germany, as a loss for the consumer, adding that BYD would start producing cars by the end of 2025 in Hungary.
“I think we will become an important market participant here in Europe,” she told FAS ahead of the Paris Motor Show, which starts on October 14.
Lee said that the German sales teams were expanded to work on gaining consumer confidence, as the company’s strategy was aimed at establishing its presence in the long term.
She declined to comment on sales targets, but indicated that prices would range between 25,000 euros ($27,342) and 30,000 euros each.
“We are still working on our plan,” she added.
In her opinion, European automakers are not competitive because they lack certainty about a consistent EV policy and are trying to rule out healthy competition, Li said.
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