David Lloyd Leisure is increasing its focus on flexible lifestyles by offering dedicated workspaces in its upscale health clubs, allowing members to get exercise, spa time and work remotely in one place.
This move comes in response to changing work patterns, as more professionals are freed from the daily commute in the office.
Russell Barnes, CEO of David Lloyd Leisure, says the new facilities suit modern living: “Just because people aren’t at their desks doesn’t mean they’re not working. Some of our members enjoy an early swim or a late paddle board while working in one of our dedicated spaces.” It’s smart to plan your day and make time for your health and well-being, without losing productivity.
David Lloyd has already established these work-friendly areas in Brighton, Port Solent (Portsmouth) and Raynes Park (south-west London), with plans to introduce more. It is used by between 50 and 100 people daily, demonstrating clear demand for flexible settings that combine fitness, entertainment and community.
With 133 clubs across the UK, Ireland and mainland Europe, David Lloyd Leisure is undertaking a major £500 million investment program over the next three to four years. This will fund 15 new locations, as well as adding spas at 50 clubs and tennis courts at 60 clubs. The group aspires to bring a sense of “work, rest and play” to its 750,000 members, further distinguishing itself from competing operators. .
Founded in 1982 by former tennis player David Lloyd, the company was designed to create family-friendly destinations that combine fitness and tennis. It has been owned by private equity firm TDR Capital since 2013, and was valued at £750m. Although TDR was rumored to be considering a sale in 2023, nothing materialized.
David Lloyd Leisure’s most recently reported revenue was £630m in 2023 – up from £557m the previous year – as member numbers increased. However, operating profits fell to £47m from £90m in 2022, reflecting higher costs and one-off impairments.
Despite these financial headwinds, the company insists that demand for its premium fitness and lifestyle services remains high. A recent member survey showed that three-quarters of participants believe going to their gym helps reduce daily stresses and boosts overall wellbeing – a sentiment Barnes hopes will extend to those keen to add their workday into the wellness mix.