Dollar Tree sold Family Dollar at a massive discount for just $1 billion. Just a decade ago, it was worth $9 billion

Dollar Tree sold Family Dollar at a massive discount for just $1 billion. Just a decade ago, it was worth $9 billion

The dollar tree is really a discount for everyone. A group of private stock investors agreed toHe buysA billion dollar family dollar chain, a sharp loss of the dollar tree, which it acquired ten years ago by about 9 billion dollars.

The Capital Management and Macellum Capital Management will manage approximately 7,000 family stores. This will raise the number of stores that the dollar tree operates under an umbrella.

Why cannot the dollar tree make the family the dollar?

When Dollar Tree bought the family dollar in 2015, it outperformed the general competitor's dollar in the hope of strengthening its position as a king of retail traders in the budget. But Dollar Tree quickly learned that she had picked up a badly mainly store and found that the family dollar had a different customer base that has proven to be a challenge to service.

  • The domestic dollar serves low -income shoppers and sells a range of home appliances with various price points, but still cheap. The Dollaar Tree customer base tends to get a higher income and tends to use the store for craft accessories and parties that mostly cost about one dollar.
  • But when the domestic dollar and trees stores were the dollar near each other, it was similar enough to discredit the movement of the feet from each other. The company also faced intense competition from retailers like Amazon and Walmart.

The ice on the very reduced small cake was to slap the Ministry of Justice in the family dollar with a record number of $ 41.6 million to sell the elements stored in a warehouse from West Memphis, which was only living mice, but dead and decomposed as well.

After the luggage of the family dollar falls …Dollar tree He said Yesterday, the market share among its customers with higher income and may aim to compensate for President Trump's tariff by raising prices in some locations. In 2021, the series more Prices to $ 1.25, saying it will allow stores to offer a wide range of products.-millimeter

This report was written by Matti Merit Be It was originally published by Morning drink.

This story was originally shown on Fortune.com

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