Israeli work operating systems company Monday.com (NASDAQ: MNDY) was a victim of the campaign to remove Israel's slices in which fake ads were placed in underground vehicles in London. During the last week of February, activists put fake ads on Victoria Line trains, one of the busiest lines on the UK “Tube” network. Ads used the real design of the two campaigns, including their logo and planning, but added harsh content to combat Israel.
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The ads said, “Monday.com – for anything you manage, even the state of apartheid.” Then examples of projects, including “genocide, ethnic disinfection, and cultural eradication, were martyred. All this is arranged in a similar interface for the company's products with situations such as “needs attention”, “on the path” and “in danger”.
Ads were first reported by a Jewish woman who informed the UK's lawyer to Israel (UKLFI). Organization Director Caroline Turner contacted London (TFL), calling for the removal of fake ads, according to “The Daily Mail” reports.
“TFL must work immediately to prevent additional and continuous distress for travelers,” Turner wrote on the UKLFI website, adding that the unauthorized advertisements are a criminal crime under one of the departments of the British town planning law. Several days after her complaint, UKLFI received an affirmation that the ads were in the process of removing them.
A disturbing increase in anti -Semitism in the United Kingdom
Monday.com responded to social media, “it is important for us to make it clear that what I saw is a distortion in our campaign and on Monday is not in any way related to this act. The two do not support this message in any way, and we are actively working with sellers to remove distorted banners. If you have any other information about the transport number or the tube line, this will really help us accelerate the process.
“This poster or our advertising partners have not been approved, and we directed our employees and contractors to remove any such announcement from our network,” said TFL spokesman. The accident comes amid a disturbing rise in anti -Semitism in the United Kingdom. According to the Jewish Community Safety Fund (CST), there were 3528 anti -Semitic accidents in 2024 – the second highest number ever registered in the country. Although this is a 18 % decrease compared to 2023, such incidents still cause anxiety between Jewish society in the United Kingdom.
It was published by Globes, Israel Business News – En.globes.co.il – on March 5, 2025.
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