Floki (FLOKI) is readying an ambitious advertising campaign to showcase its namesake meme token in New York City’s iconic Times Square for about three months.
Floki lights up Times Square
Floki is rolling out a robust advertising campaign in New York’s Times Square Plaza, featuring a continuous display of its advertisement on a large HD LED screen starting March 15.
This initiative aims to attract attention from both New Yorkers and visitors to increase visibility for the memecoin.
Floki’s strategically placed advertisement occupies a prominent spot located alongside the Nasdaq billboard around 1500 Broadway at West 43rd Street, New York.
This digital screen measures 56 feet in width and 29 feet in height, standing five stories tall and covering an area of 1,624 square feet, which exceeds the average size of a Manhattan home–a comparison highlighted by PropertyShark.
Floki’s advertisement will run for 10-second intervals, appearing at least four times per hour while the screen is illuminated for 20 hours daily, from 6 a.m. to 2 a.m. Throughout the campaign, this schedule will result in a minimum of 7,440 separate displays of the advert.
1500 Broadway Spectacular is an ideal location for reaching a wide audience. Times Square welcomes around 330,000 visitors daily, with an annual foot traffic of approximately 50 million, solidifying its status as one of the most visited attractions in the U.S.
By strategically leveraging this iconic location, Floki demonstrates its commitment to expanding its reach in the cryptocurrency market and contributing to the growing influence of cryptocurrencies in mainstream advertising.
This campaign signifies Floki’s dedication to raising awareness about crypto and strengthening its market position through innovative marketing strategies.
Floki’s bullish momentum
In addition to its marketing efforts, Floki has witnessed a remarkable surge in price, skyrocketing over 2.4% in the last 24 hours and 593% within the past 14 days.
This surge is part of the broader growth trend in the meme coin sector, Moreover, Floki’s ecosystem has undergone significant developments, notably the launch of its flagship play-to-earn (P2E) metaverse game; Valhalla, presently in its testnet phase, with plans for a mainnet deployment later this year.
Additionally, Floki announced a token burn worth $45 million and achieved an all-time high Total Value Locked (TVL) in its staking program across Ethereum and Binance Smart Chain networks.
These achievements, coupled with the marketing push, have contributed to a surge in market performance and heightened optimism surrounding Floki’s prospects within the cryptocurrency landscape.
Presently trading around $0.0002438, technical analysis indicates that Floki’s price has rebounded from a support level of $0.00002700, with buyers regaining momentum and driving the price higher.
The token has broken out of a falling channel pattern, surpassing key resistance levels such as $0.00003350, and is now targeting the $0.0004000 level.
Price sentiment indicates that Floki may test higher levels around $0.0004400 and $0.0004600, signaling a potential bullish rally.
Market sentiment remains positive, with expectations of further price increases based on technical indicators like the Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD).