Popular memecoin FLOKI surged nearly 4% in an hour following the announcement of a two-month marketing campaign with TokenFi in Hong Kong.
This strategic initiative, which will run from Dec. 17 to Feb. 13, aligns with the festive season, encompassing Christmas, New Year, and the Chinese New Year 2024. The timing is particularly significant as it aligns with what many experts predict as the onset of an unprecedented bull run in the cryptocurrency sector.
FLOKI has seen several high-confidence initiatives in the market throughout the past month. Last month, leading market maker DWF Labs purchased $1.2 million in FLOKI tokens, highlighting strong confidence in the memecoin. The token is up by 18% in the past two weeks and a massive 300% in the past year.
The campaign promises an extensive reach, with projections of over 53 million views. It features advertising strategies such as branding on two iconic Hong Kong Tramcars. These tramcars, which traverse prime routes through metropolitan zones, the central Hong Kong financial district, shopping areas, and luxury residential districts, offer high visibility to a premium audience.
The brands will be showcased on 69 high-definition digital screens on city buses strategically placed in key commercial districts. These locations include prominent landmarks such as Hong Kong Park, Revenue Tower, HSBC, Mandarin Oriental, China Tower, and COFCO Tower, ensuring maximum exposure.