Gin and tonic has overtaken tea as the country’s drink of choice, marking a major shift in British consumer habits.
A recent study conducted as part of Bacardi’s sixth annual Cocktail Trends Report found that 44% of Britons now choose a G&T when meeting up with friends, narrowly exceeding the 41% who prefer a traditional cup of tea. The remaining 15% were undecided between the two quintessential British drinks.
The UK gin market continues to boom, cementing its position as the largest in the world. Last year, gin sales reached £750 million, reflecting ongoing enthusiasm for the spirit which dates back to the 17th century. This contrasts sharply with the decline in the tea market, where sales of everyday black tea brands such as PG Tips and Yorkshire Tea fell by 6% in 2022 to £341m. Research firm Mintel expects a further decline of 8% between 2023 and 2028.
This changing tide in drinks preferences is also evident in the struggles faced by Britain’s oldest tea brand, Typhoo Tea, which recently entered administration due to debts of more than £70m and falling demand. On the other hand, the rise of “cocktail culture” is gaining momentum, especially among younger consumers. Nearly half of Gen Z respondents — ages 18 to 29 — expressed a preference for celebrating special occasions with a cocktail rather than champagne. Additionally, 35% are more likely to prefer cocktails to beer, and 29% to wine compared to last year.
“The G&T tops our 2025 survey, so perhaps it’s no surprise that it now rivals a cup of tea as the country’s national drink,” noted David Zanardo, of Bacardi UK & Ireland.
This shift presents challenges and opportunities for companies in the beverage industry. While traditional tea brands face declining sales, the spirits sector is poised for growth as consumer tastes evolve. The preference for gin and tonic, along with other cocktails like piña coladas and mojitos, indicates a changing landscape that companies will need to navigate carefully.