Online markets around the world are actively taking advantage of artificial intelligence (AI) to enhance efficiency and improve user experience.
Although features such as “smart” search and customer chat have become common, global players have put forward new and advanced technologies that change the way we are shopping in the future.
Amazon: Logistics robots
The American e -commerce giant employs more than 750,000 robots working in Amnesty International in its distribution centers. Most of these wheels that can raise and move heavy shelves stored in commodities. Equipped with advanced sensors, cameras and programs. These robots choose optimal warehouse methods, hand over elements to human SRERS, and reduce the work burden.
Recently, Amazon has provided automatic arms that could sort the elements into containers and collect orders. In some American sites, the company provides drone delivery services. Another more prominent example of Amarme Ai's AIS is Alexa assistant, which helps users search for products.
JD.com: The apparent gods
In China, the e -commerce of the broadcast is very popular, as consumers watch videos of products on social media before a purchase. The last trend is the use of AI's gods – peak video characters that repeat sounds and facial expressions for real people, which makes them almost not distinguish from their human counterparts.
Several brands in China use the default Avatar to increase sales, especially during events such as 11.11 shopping festival. For example, last year, the Chinese e -commerce giant JD.com created a completely virtual cloning of its founder, Richard Liu Qiangdong, who hosted many live broadcasts, and got tens of millions of views while discussing various products.
Mercado Lieber: Artificial intelligence -based lending
The largest e-commerce in Latin America and Fintech use the IQ Organization to adapt the user experience-and provide BNPL and credit services for boot. By analyzing the history of transactions, the company provides plans to evaluate the products specified for buyers and business expansion loans for sellers.
Unlike traditional banks, which may require a long approval process, Mercado Libre provides immediate loans by making customer records based on large data on the application activity.
Wilderberry: Search for virtual photos and models
Wildberries, a leading e -commerce platform in Russia and Central Asia, allows customers to search for products using images. Users can download an image or screenshot to the application and distinguish the desired item. The system, which has been trained on nervous networks and vectors data, helps them find and buy the same similar elements on the articles of association.
Wildberries also provided a choice of clothing traders to offer their products on the virtual models that were created with the company's program. Clothes are a large part of sales in Wildberries. The new feature of sellers on the platform allows reduce their spending costs on photographs and increases profitability.
Zalland: Virtual installation rooms
The German -fashioned retail company Zalando launched a virtual installation room service that allows customers to create 3D personal photos based on their bodies. This technology helps users choose the appropriate size for clothes, thus reducing the rates of return.
AI assistant can recommend clothes based on general inquiries such as, “What should I wear on my father's birthday in March in Barcelona?” Zalando also defines emerging fashion trends in major European cities, and has tried AI's fashion designs.
E -commerce platforms around the world have developed innovative tools based on artificial intelligence that transmit shopping to a completely new level. From the warehouse robots to the symbolism of artificial intelligence and the large data on the market for lending – the possibilities are exciting. These technologies and many other technologies that AI drive transform the online experience to buyers and sellers and enhance the possible limits in the industry.