Hong Kong-based cryptocurrency exchange OSL is set to rebrand as part of its global expansion plans.
In a press release shared with crypto.news, OSL announced a partnership with Pentagram, a multinational design consultancy, to lead a “strategic brand refresh” in an effort to help OSL reach broader markets as it continues to expand its services within the digital asset space.
Known for its work with brands such as Citibank, Mastercard, Reddit, and Slack, Pentagram has over 50 years of experience in creating brand identities. The consultancy will support OSL in creating a brand presence that stands out in a competitive market while engaging more effectively with its target audience.
While the specific details of the changes remain under wraps, Jack Tan, OSL’s chief marketing officer, described the collaboration as the “creative powerhouse” needed to amplify the company’s global presence, envisioning the partnership as a catalyst to “spark new ideas” and forge deeper connections with a wider audience.
OSL is one of only two licensed digital asset exchanges in Hong Kong, having received its license from the Securities and Futures Commission in December 2020. In addition to being the first licensed crypto exchange in the region, OSL has also broken new ground as the first crypto company to receive a license in Hong Kong. Join The MSCI Hong Kong Market Capitalization Weighted Index is a prestigious list of leading companies in the region.
The rebranding comes after the SEC issued a warning in March about fraudulent websites impersonating Hong Kong-based cryptocurrency exchanges. The SEC warned the public on March 4 about suspicious websites mimicking OSL Digital Securities Limited and another platform, HSKEX, which falsely claimed to represent Hash Blockchain Limited.
The fake websites have been placed on the SEC’s list of suspicious virtual asset trading platforms, following reports from users who have had difficulty withdrawing funds.
As part of its ongoing expansion, OSL Recently added Solana has added the SOL token to its offerings for professional investors, expanding the range of supported digital assets.