In an interview with crypto.news, Naz Ventura, founder of TapSwap, shared how the game is preparing to ensure long-term sustainability.
Telegram tap games quickly became the talk of the town with the launch of Notcoin (NOT). These simple games revived the monetization mechanics of Web3 gaming by offering an easy and engaging way to earn digital assets with minimal interaction – often by tapping an on-screen button. This led to the introduction of tap to earn.
The success of Notcoin sparked a wave of similar games, which attracted millions of users with the promise of generating income through simple click mining methodology, lucrative referral systems, and promising airdrops. However, as these games gained momentum and more titles entered the scene, concerns emerged about their long-term sustainability.
Critics argue The simplicity of these games, while practical in terms of accessibility, can also be their downfall. Without more complex and interesting gameplay mechanics or real-world utility, the value of these games and the tokens they offer can quickly diminish.
The historical precedents set by previous blockchain gaming models, such as play-to-earn networks like Decentraland (MANA) and Axie Infinity (AXS), illustrate this worrying trend. These games once dominated the crypto gaming scene but have since seen their popularity and token value decline dramatically.
“That’s how it goes,” Ventura told crypto.news. “In Web3, trends are constantly evolving, and clicker games have been one of the hottest recently. But of course, something new will eventually emerge.”
TapSwap is one of the biggest mini-games on Telegram, having amassed nearly 60 million users in just four months since its launch. However, the project is already preparing to address sustainability by introducing more features and a new economic model.
New economic model
The game currently generates revenue through direct channels, such as the sale of in-game assets like boosts and power-ups, and through secondary channels, through displaying ads and selling traffic. According to Ventura, all revenue generated is reinvested into the platform.
However, the project plans to introduce a new revenue-sharing model, where users contribute some of their earnings to support the platform. Ventura described this model as a “mutual profit model,” and said it is expected to support the platform’s growth in the long term.
“We are working on formulating a model that ensures a steady income for users, steady revenue for the project, and increased demand, usage, and value for our token. While we will share more detailed information with our community soon, we can already reveal that this model leverages the AI specialization.”
The TapSwap founder also revealed that discussions are underway with several top-tier exchanges and key industry players, with the aim of aligning TapSwap’s business model with broader market opportunities. Ventura notes that these partnerships are expected to increase the visibility of the project.
“We are also focused on developing infrastructure projects within the TON blockchain, which will play a significant role in our expansion efforts and help us integrate more users into the Web3 ecosystem.”
Sustainable Token Economy
The TapSwap community is awaiting the airdrop of the project’s native TAPS token, scheduled for Q3 2024. The game has yet to reveal its economic token, which will determine how TAPS will be allocated. TapSwap’s founder gave a brief explanation when asked about it, noting that the economic token is designed to ensure a “balanced and sustainable” in-game economy.
Without going into details, he emphasized the importance of the reinvestment strategy that forms the cornerstone of their approach. This strategy is vital to maintaining the value of the token and ensuring continued demand, which helps support the long-term growth and stability of the platform.
“The primary focus is to ensure that the token has real utility and value within the TapSwap ecosystem,” Ventura said.
Ventura acknowledged that it is difficult to retain users after launching new projects, but added that TapSwap wants to provide ongoing value to its players and plans to keep the community engaged.
“We are working on developing new features and partnerships that will provide additional utility to our token, making it more attractive for users to stay invested in the platform. (…) By fostering a strong and engaged community, we believe we can maintain user interest and loyalty over the long term.”
Nas Ventura, founder of TapSwap