Kellogg’s, the American cereal giant, may have taken a step into the realm of non-fungible tokens (NFTs) by introducing a dozen brands of its popular brands.
The filings, filed with the United States Patent and Trademark Office (USPTO) on May 24, 2023, may indicate Kellogg’s intent to explore creating NFTs using its intellectual property across a range of products.
Popular snacks may display NFTs
Kellogg’s has included many notable brands in its brand applications, such as Kellogg’s itself, along with Froot Loops, Special K, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, and Bear Naked and Pringles, indicating their interest in venturing into the metaverse and exploring the world of Non-Fungible Tokens (NFTs).
News of Kellogg’s intentions in the metaverse and NFT space was initially revealed by Michael Kondoudis, a trademark attorney with experience in web3-related filings, who shared the information on Twitter.
Recent Kellogg’s trademark filings reveal the company’s intentions to use its food products in “online virtual worlds” and explore creating non-fungible tokens (NFTs) featuring cereals, breakfast bars, and snacks.
However, it is important to highlight that deposits do not guarantee the release of NFTs or metaverse related assets by Kellogg’s.
These trademark filings simply secure the company’s rights to the web3 domain, giving it flexibility to explore potential opportunities and initiatives involving its intellectual property in the future.
Increased interest in metaverses
This development is not unlike other snack companies in the industry. Most notably, Mars, the company responsible for SNICKERS and M&M’s, filed trademark applications for non-fungible tokens (NFTs) and virtual products in June 2022.
Together with the companies, Nanjing in China is also working towards developing a metaverse with its own version of the Blockchain application and technology innovation platform.
Overall, the focus on metaverse technology and blockchain integration by companies and cities such as Nanjing shows the industry’s recognition of the metaverse as an important area for future development and investment.
Again, while introducing Kellogg doesn’t mean a release is in the works, it does mean that the company is considering the potential implications of the technology for its brand strategy and ongoing strategic initiatives.