Working for Elon Musk can be the very definition of precarious employment. The Tesla Supercharger team found this out the hard way when they were fired en masse with little to no explanation.
Now it’s Joe Benarroch’s turn. The former head of X’s global business operations — who was personally hired by CEO Linda Yaccarino after just days on the job — exited after just over a year, according to him. Introductory account He is linkedin.
And the former head of global advertising for NBCUniversal may be in the crosshairs herself according to a report by Financial Times Sunday. according to Anonymous insiders, writing that Yaccarino felt pressured to change her management team, fired Benarroch for allegedly failing to properly inform customers in advance that X would soon allow the consensual sharing of pornography, citing three sources at the company. (Pornography has long been present on Twitter, but was not officially allowed before.)
While what Benarroch mentioned about shocking customers could clearly have negative effects, Musk himself also gave reasons why they should feel confused. Musk has tried to lure streamers away from Twitch by shaming the Amazon-owned rival for failing to police its own platform for adult content. The flip-flop just weeks later to make pornographic content officially permissible was controversial.
Nudes in autobiography
– Dream (@dreamwastaken) May 20, 2024
When I approached luck To get a comment, X responded with the automated phrase “Busy now, please check back later.” Benarroch did not respond to X’s request for a statement.
Musk’s social media platform has suffered huge losses since he added $1 billion in annual interest to its cost base in order to finance his $44 billion acquisition in late October 2022.
While Tesla stock has fallen 50% since Musk’s interest in the social media platform became public in April 2022.
In September, Yaccarino suggested that X could actually turn a profit in early 2024. But an investigation by a nonprofit turned up evidence that New fears. Due to possible financial collapse. Instead of diplomacy, Musk chose to go on the offensive, threatening to name and shame advertisers if Company X went bankrupt.
A direct threat to Yaccarino’s authority
Musk seems to be unhappy with the pace of improvement at X and lately Exploited Boring Company CEO Steve Davis to take a hard look at its cost base, in what people close to Yaccarino told the Financial Times were a direct challenge to her authority.
Yaccarino herself has faced persistent speculation that she is nothing more than a puppet CEO assigned to her Turn off the heat Musk runs the company and, when necessary, drops any grenades on the billionaire.
When she spoke candidly last week about her difficulties in overcoming her imposter syndrome — the feeling that one has never truly earned one’s position and standing — she was asked about the best message she had ever received from him.
Welcome to the herd, @benarroch_joe! From one bird to another.
Let’s get to work @Twitter! #Flying time
– Linda Yaccarino (@lindayaX) June 4, 2023
Instead of giving an example of how to build her up or encourage her to achieve her best, Yaccarino’s first thought was the day Musk announced her hiring — and nothing happened in the 13 months that followed.
Yaccarino’s room to maneuver was already limited amid the continuing losses, and she must now shoulder the blame for personally vouching for Benarroc, her former aide, in the first place.
Unless Yaccarino can better leverage her vast rolodex to attract her contacts in the advertising industry, Benarroch may not be the only former NBCUniversal executive to find herself updating her LinkedIn profile.