Anheuser Bush (bud) – Get a free reportIt has been driving beer sales in the US for years, and Bud Light has been the most popular of them all.
But recently, the company has been struggling with finding a way to handle public outcry and boycotts over its Bud Light ad campaign with transgender personality Dylan Mulvaney.
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Some stores are finding it difficult to sell their Bud Light stock amid the fanfare.
In fact, one photo of the beer display cases came out, basically, for free.
The image, in a tweet from the Daily Mail, shows a premium Bud Light case on sale for $19.98, but with a $20 off coupon.
The photo, at an unknown location, is accompanied by a screenshot of a tweet by @stclairashley and a photo of Mulvaney.
“The Bud Light marketing team should be all women if they think a coupon will catch a man’s eye,” St. Clair quipped in a sarcastic tweet.
said Alyssa Heinscheid, former vice president of marketing for Bud Light, before taking a leave of absence after rants against the campaign.
“I had a really clear business to do when I took Bud Light on, and this brand was on the decline, and it’s been on the decline for a really long time,” she said. “And if we don’t attract young drinkers to come and drink this brand, there is no future for Bud Light. So I had this very clear mandate. We have to develop and elevate this really iconic brand.”
Sales of the beer brand fell for the fifth straight week, down nearly 24 percent in the week ending May 6, according to daily Mail.
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