(Reuters) – Meta Platforms Inc (NASDAQ:MT) said on Monday it is rolling out a new tool called AI Studio that will allow users to create, share and design custom intelligent chatbots.
Meta said AI Studio will let users create custom AI characters, and will also let Instagram creators use AI characters as “extensions of themselves” that can handle common DM questions and story responses.
Users can share their AI characters on various social media giants.
The new tool is built using Meta’s Llama 3.1, the largest version of its mostly free AI models released last week, is available in multiple languages and has performance metrics that rival paid models from rivals like OpenAI.
ChatGPT maker OpenAI is working on a project codenamed “Strawberry,” the details of which remain highly secretive even within OpenAI, as the startup races to show that the types of models it offers are capable of delivering advanced reasoning capabilities, Reuters exclusively reported earlier in July.