MetaTrader
5 has unveiled integrated payments service, marking a shift in their strategic
direction towards seamless customer onboarding. The new feature not only
enhances platform convenience but also streamlines the entire cycle of
interaction with new users, a crucial element in the fiercely competitive world
of brokerage.
The
key strategy focuses on guiding users effortlessly from the initial click on
promotional banners to their first trade. MetaTrader 5 achieves this by
incorporating features like confirmation of contact details, allowing the
opening of demo and preliminary real accounts directly within the trading
platform. Users can now confirm phone numbers and emails from the terminal,
ensuring accurate client information and establishing valid communication
channels.
To
enhance user tracking and optimize advertising strategies, deep links with
tracking tags have been incorporated. This allows precise tracking of
installation sources, even for users coming from external platforms like the
App Store or Google Play. The detailed analytics provided by these links
empower brokerage companies to identify the most effective advertising channels
and advertisement types.
From Metaquotes
A
significant leap in user experience is the automated opening of demo and real
accounts. Users are greeted with a wizard guiding them through the
account-opening process, eliminating the need to search for available options.
This streamlined user journey not only enhances user satisfaction but also
maximizes lead conversion, a crucial metric for brokerage success.
User
Verification, Automation, and Accelerated Deposits and Trading
Security
concerns are addressed through built-in platform tools that automate up to 95%
of data processing. This guarantees an error-free, attentive, and swift
experience for clients during every stage. The platform’s capabilities extend
to processing 2,500 types of documents from 150 countries, ensuring compliance
with international regulations and data protection standards.
The
newly introduced Automations service emerges as an irreplaceable tool in the
context of onboarding. From welcome emails to reminders of the next steps,
technical notifications, and stimulating messages, this service efficiently
guides clients through the sales funnel. It ensures clients stay well-informed
and on track to complete all necessary steps, contributing to a seamless
onboarding experience.
Traders
can now replenish their accounts through bank transfers, cards, or online payment systems
directly within the MetaTrader 5 platform. This eliminates the need for
additional registrations on external sites, allowing users to swiftly proceed
to trading using integrated solutions. The minimized actions required from
clients result in accelerated onboarding, increased conversion rates, and
overall success.
To
evaluate the effectiveness of these onboarding changes, MetaTrader 5
recommends the use of Finteza, a comprehensive end-to-end analytics tool.
Developed by MetaQuotes,
Finteza seamlessly monitors traders’ actions across websites and the trading
platform. E-commerce reports provide valuable insights into financial flows,
enabling brokers to assess advertising channel effectiveness, understand
customer behavior, and link it to conversion actions on their servers.
MetaTrader
5 has unveiled integrated payments service, marking a shift in their strategic
direction towards seamless customer onboarding. The new feature not only
enhances platform convenience but also streamlines the entire cycle of
interaction with new users, a crucial element in the fiercely competitive world
of brokerage.
The
key strategy focuses on guiding users effortlessly from the initial click on
promotional banners to their first trade. MetaTrader 5 achieves this by
incorporating features like confirmation of contact details, allowing the
opening of demo and preliminary real accounts directly within the trading
platform. Users can now confirm phone numbers and emails from the terminal,
ensuring accurate client information and establishing valid communication
channels.
To
enhance user tracking and optimize advertising strategies, deep links with
tracking tags have been incorporated. This allows precise tracking of
installation sources, even for users coming from external platforms like the
App Store or Google Play. The detailed analytics provided by these links
empower brokerage companies to identify the most effective advertising channels
and advertisement types.
From Metaquotes
A
significant leap in user experience is the automated opening of demo and real
accounts. Users are greeted with a wizard guiding them through the
account-opening process, eliminating the need to search for available options.
This streamlined user journey not only enhances user satisfaction but also
maximizes lead conversion, a crucial metric for brokerage success.
User
Verification, Automation, and Accelerated Deposits and Trading
Security
concerns are addressed through built-in platform tools that automate up to 95%
of data processing. This guarantees an error-free, attentive, and swift
experience for clients during every stage. The platform’s capabilities extend
to processing 2,500 types of documents from 150 countries, ensuring compliance
with international regulations and data protection standards.
The
newly introduced Automations service emerges as an irreplaceable tool in the
context of onboarding. From welcome emails to reminders of the next steps,
technical notifications, and stimulating messages, this service efficiently
guides clients through the sales funnel. It ensures clients stay well-informed
and on track to complete all necessary steps, contributing to a seamless
onboarding experience.
Traders
can now replenish their accounts through bank transfers, cards, or online payment systems
directly within the MetaTrader 5 platform. This eliminates the need for
additional registrations on external sites, allowing users to swiftly proceed
to trading using integrated solutions. The minimized actions required from
clients result in accelerated onboarding, increased conversion rates, and
overall success.
To
evaluate the effectiveness of these onboarding changes, MetaTrader 5
recommends the use of Finteza, a comprehensive end-to-end analytics tool.
Developed by MetaQuotes,
Finteza seamlessly monitors traders’ actions across websites and the trading
platform. E-commerce reports provide valuable insights into financial flows,
enabling brokers to assess advertising channel effectiveness, understand
customer behavior, and link it to conversion actions on their servers.