Music Band Pussy Riot Joins IMVU to Launch Metaverse And Airdrop NFTs

On April 12, IMVU and Nadya Tolokonnikova, creator of Pussy Riot, a Russian feminist punk rock group, announced the creation of a community space in the Web3 metaverse during the NFT NYC 2023 event.

according To Venture Beat, the Pussy Riot community space within the IMVU 3D interactive chat room game will be launched. Additionally, the first 5,000 users to visit the metaverse and complete a free task will unlock an NFT designed by Tolokonnikova.

The #1 PUSSY RIOT community in Metaverse

Join Utopia, our diverse, feminist, and inclusive community, at imv ️

Exclusive NFT drops designed by Pussy Riot + in-app search experiences are coming https://t.co/a3qSQIAuYq It’s free to join the community

imv + … pic.twitter.com/5aJMgFsWre

– (pussyrrriot) April 12, 2023

Using the Metaverse to support various causes

The purpose of the community space “Utopia: A Virtual Sanctuary for Everyone” is to provide a unique and welcoming environment for all women, BIPOC, and people of the LGBTQIA+ community, where everyone can interact within the feminist church with ideologies similar to those they advocate. by Pussy Riot.

Those who want to visit Tolokonnikova’s Metaverse can do so starting April 14 by logging into IMVU and creating a unique avatar to match.

According to Tolokonnikova, creating this digital space is the first step towards realizing her dream of building a “pink church of feminism” that embraces all gender diversity in the real world.

“It is very exciting to launch Utopia in IMVU and make it feminist, queer, diverse, and radical. It has always been my dream to create the Pink Church of Feminism, (…) eventually, I will find a way to build it in real life. But the first step is to launch that vision into Metaverse”.

Tolokonnikova is working on other projects

Real feminist Tolkonnikova, who claims she was jailed for two years for protesting the government of Russian President Vladimir Putin, has indicated that this is one of the first projects focused on the crypto ecosystem she’s working on to support LGBTQIA+ communities in Russia.

Tolkonnikova also said she is developing digital wearables with IMVU to support organizations such as the North Caucasus SOS, which helps gay people safely leave Chechnya, a Russian region of Russia where “gay people are at extreme risk.”

Hello to all of her fans, said Maura Welch, Vice President of Marketing at Together Labs, she is thrilled to be working with IMVU and Nadya to bring the artist’s designs into the metaverse.

“Nadia has always loved the freedom and aesthetic possibilities of the IMVU metaverse, and so together we’ve worked on an extraordinary collaboration to bring Nadya’s art and activism to life for the incredibly diverse and highly creative IMVU community. Nadia’s IMVU fans are welcome to join the utopia community,”

Tolokonnikova Church members plan to host live events featuring various international speakers, as well as a music festival for the entire LGBTQIA+ community.