NAACP lists companies that dump DEI in its tactical spending guide for Black Americans

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WASHINGTON (AP) – NAACP wants black Americans to direct their purchasing power towards companies that have not retracted diversity, stocks and integration programs under conservative pressure, and the oldest civil rights organization in the country is the list of brands that stood beside them – or unlike – previous obligations Dei.

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NAACP says that the spending guide published on Saturday is required because Dei initiatives enhance the social and economic progress of black Americans, who are expected to consume approximately 2 trillion goods and services in the nominal dollar by 2030, according to the McKinsey Institute for Lions Mobility Economy.

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“The diversity is better for the summary,” said Derik Johnson, head of Naacon, in an exclusive announcement to Associated Press. “In the global economy, those who reject the multicultural nature of consumerism and business in the past will be left.”

Kisha Bruce, a strategic economist at NAACP, says they do not call for a “boycott” of companies, but instead encourage consumers to “share” companies that restore their values. People of all backgrounds are encouraged to use a black consumer consultant.

NAAC spoke with executives in the companies mentioned in the consulting to reflect their DEI policies – including Lowe's, Targetwalmart, Amazon, Meta, McDonald's and SRACTE Supply – will update their instructions as companies decline or reaffirm Dei's obligations.

The Costco consultant is constructed by standing alongside previous obligations, as well as Apple, Ben & Jerry's, Delta Airlines, Elf Cosmetics and JPMorgan Chase & Co.

This effort comes at a time when companies, governments and other major institutions face pressures for the decline in DEI policies, amid a violent reaction from the Trump administration and the statements of Republican -led states.

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Soon after assuming his post, President Donald Trump signed an executive order directing federal agencies to end “illegal preferences and discrimination” in the government and order federal agencies to find ways alongside the Ministry of Justice to “encourage the private sector to end discrimination and illegal preferences, including D. .

DEI Policies is the Catchalle Program term that aims to enhance fair treatment, honest employment and cooperation between people from different backgrounds. These policies differ greatly, but they often include anti -discrimination and training mandates aimed at informing people of how to enhance comprehensive values. Some institutions employ employees who focus on implementing DEI policies.

The consultant in which companies retract the previous obligations, including eliminating the positions of diversity officials, and ending employment practices that aim to enhance the diversity of employees or standards of diversity of suppliers, or reduce investments in black societies such as supporting historical black colleges and universities.

McKinsey's study also found that black Americans are likely to live in societies that lack access to goods and services for major companies.

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Johnson, president of NAACP, said he wants to submit a framework for black societies, “We make difficult decisions regarding the place of spending our money that was gained in the same way.”

“If companies want our dollars, it is better to be ready to do the right thing,” he said.

Trump's orders also face a legal reaction. In February, a group that included the Baltimore mayor and a association representing university professors filed a lawsuit against the Trump administration on orders, claiming that the directives violated the Civil Rights Law.

“In a crusade to erase diversity, fairness, integration, and access from our country, President Trump cannot rape the exclusive force of Congress of the wallet, and he cannot silence those who disagree with him by threatening them with losing federal funds and other procedures,” wrote the case in the case.

More litter surrounding DEI in the private sector suspended. The Federal Communications Committee recently filed a COMCAST lawsuit on Dei's policies. In February Missouri, Missouri filed a lawsuit against Starbucks on its DEI policies. Companies, including Apple, Berkshire Hathaway, Coca-Cola, IBM, MasterCard and Pepsico, are facing shareholders ’decisions that challenge their DEI practices.

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