The Israeli car market continues to show weakness. The Ministry of License data indicates that in February 2025, only 24,611 of a new vehicle was delivered, a decrease of 5.9 % from February 2024, when the war was raging. This is the lowest number of February since 2020.
Since the beginning of 2025, 71,224 cars have been delivered in Israel, an increase of 1.2 % over the same period last year due to strong delivery operations in January.
Hyundai has led gasoline delivery, hybrid compounds and additional components with 9251 delivery processes since the beginning of the year thanks to the strong demand for KONA and Elantra. Toyota is second with 7,736 delivery, with a sharp increase of 38.4 % compared to the same period last year. KIA ranks third with 6489 delivery processes, a decrease of 13.1 %, due to, among other things, for disturbances in providing major models. Skoda is fourth with 6,834 births, an increase of 72 %; While the first five are rounded by the Chery Chinese car maker, with 3975 delivery processes, an increase of 140 %.
The electric vehicle sector showed twice in the first two months of the year, with a decrease of 28 % in delivery operations compared to the same period last year. Since the beginning of the year, about 11,000 deliveries in the sector have been recorded, and its market share has decreased from 23 % to 15 %. The main decrease is due to the entry of famous additional components models, which compete with that electrical, and the sharp rise in registration fees for electrical cars at the beginning of the year.
Chinese Chinese vehicles continue to enhance their grip on the market. In the first two months of the year, 18,092 Chinese -made cars were delivered to Israel, an increase of 26 % of the same period last year and a share of about 25 % of total sales.
Marketing battles
Due to the weak market and fierce competition, especially among Chinese brands, marketing battles between manufacturers, which are reflected in price cuts and the launch of new models at reduced prices. Today, Samelet reduced the price of the Chinese Leapmotor T03, from which the latest version was launched only at the end of last year, by about 20,000 New to 89,900 New, and is currently the cheapest electric car in Israel.
Meanwhile, FREESBE (CARASSO) launched a Tiggo 7 Cross with an additional engine, designed to compete directly with Sister Chery's Jaeco 7. The car is equipped with a driving system that combines a 1.5 -liter turbocharged gasoline engine and an electric motor and a 18.3 -km battery. It only has an electric set of up to 90 km and comprehensive standard equipment. Its price starts at 180,000 New, and the cheapest 9000 New thousands of launch price in Israel.
It was published by Globes, Israel Business News – En.globes.co.il – on March 3, 2025.
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