In a big step toward mainstream gamer adoption of cryptocurrency, Nike’s nonfungible token (NFT) platform Swoosh will soon be integrated with EA Sports games, potentially allowing virtual shoes and apparel from Nike to appear in games.
on June 1 statementNike said that its “virtual creations” — its way of saying NFTs — will begin to be integrated into EA Sports games in the coming months, though neither Nike nor Electronic Arts (EA) has revealed which game titles will include Nike virtual goods.
So as to launch the OF1 group.
Thanks to all SWOOSH members. 50 thousand + who participated.
We’ll be back tomorrow with a recap of all things OF1.
Oh, and we have a special announcement coming at 8 a.m. PDT.
till tomorrow. SWOOSH fam
-. SWOOSH (dotSWOOSH) June 1, 2023
EA Sports games include FIFA – named ‘Most Popular Game’ in 2022 – as well as the Madden NFL series and the NBA Live series, all of which attract millions of players. Nike NFTs are expected to be customizable wearable add-ons that players can purchase and change their avatars in the game.
“This partnership will allow us to unleash some amazing new experiences for the .SWOOSH community and EA SPORTS massive fan base,” said Ron Faris, General Manager, Nike Virtual Studios.
EA Sports – a trademark of Electronic Arts @employeehttps://t.co/hNxxdaMgRL pic.twitter.com/NH8vp0fWoQ
– EA SPORTS (EASPORTS) June 1, 2023
Nike first revealed its .swoosh NFT platform in November 2022, but didn’t release its NFT collection until the beginning of 2023.
It was May 15 when .Swoosh released its first NFT, a line of virtual shoes called Our Force 1, an inaccurate reference to the brand’s popular Air Force One shoe line. At press time, more than 97,000 sneaker NFTs have been sold to just under 53,000 addresses, according to data from polygonscan.
Related: NFT Pools Receiving a Huge Price in 2023: Nifty Newsletter, May 24-30
In December 2021, Nike entered the Metaverse with the acquisition of virtual sneakers and RTFKT brand collectibles. It also launched the Nikeland virtual world.
While .Swoosh uses similar tools and technologies to RTFKT and Nikeland, all three are individual projects of the company.
NFT Creator: Top 10 Crypto Artist Trevor Jones on Being Rich, Fantastic, and Rich Again