“I hope that at the end of the year we will open the new factory that we have built over the past three years in Ahihud. After three years of construction, we have invested hundreds of millions of shekels in technologies and people, annually.” After building under the shadow of war, we are opening a new factory on the Michael Campus, which “It will produce plant-based products,” Strauss Group Chairman (TASE: STRS) and controlling shareholder Ofra Strauss announced today (Wednesday) at a “Returns to the North” conference organized by the Globes at the Galileon Hotel in the Galilee. Top.
Strauss indicated that the company is in the final stages of building the new factory for the production of fresh plant milk and its products (yogurt, pastries, etc.), not far from the Strauss dairy factory in Ahihud (near Carmiel).
“Opening a new factory in 2025 after a three-year investment, construction under fire and postponements due to the war because people are not coming from abroad, is part of building the New North,” Strauss said, adding: “Anyone who is an industrialist understands what the importance of opening is.” A new factory in Israel, with its technology, it is a green factory, and we are telling the other side that we are building and growing in this matter, and we are better than others in the field of building and growth.”
Strauss stressed that the North is her home. “It’s natural for me to be in the South and the North. This is where I grew up and was born, and this is where I come to work. Strauss products are all over the country. It doesn’t matter where you are in the countryside, it’s a different connection. Our anchors at Strauss are Our factories are in the north and south, which is a connection to the strongest statement, because when we build a factory, it takes 80-90 years. “Something about the building is an anchor, it is strong,” she said, adding on a personal note, “I don’t travel to North, I’m here all the time. I am from the north, originally from Nahariya. Through everything that’s happened here, the trauma of leaving home and returning to abandoned homes, the fires and the devastation – I’ve been here. My aunt always says we can leave Nahariya, but Nahariya won’t leave us. What you mean is that this is part of our personality, but I live in Tel Aviv. MA is a resident of Nahariya and lives in Tel Aviv.”
The mission – to rebuild homes
Strauss opened her remarks by praying for the return of hostages, fighters and all those evacuated from their homes, noting that homes must now be rebuilt from the ground up. “The house is the task now. Rebuilding the house – not restoring it, not putting plaster on it. For those who return home, the hostages, to truly return home, it must be built on strong foundations. The house is not only the structure and the physical aspect – it is Family, community, values that we are proud of as Israelis, we need to build this thing.
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It doesn’t feel natural to me even saying that today, but now is the time. “On Sunday (when the hostages returned) something new began, on the basis of which we need to build a home for those who have returned, for our children and for ourselves.”
Full disclosure: The conference was organized in collaboration with Bank Leumi and sponsored by Strauss and Durrell
Published by Globes, Israel Business News – en.globes.co.il – on January 22, 2025.
© Copyright Globes Publisher Itonut (1983) Ltd., 2025.