Entrepreneur and Aston University alumnus Dr Isabella Moore challenges stereotypes about older people in business, calling out the transformative power of entrepreneurship in later life to promote health, confidence and mental wellbeing.
A prominent businesswoman and founder of the Olderpreneur Alliance, Dr. Moore shared her thoughts on Health Action Podcast With Dr. Simon McCabe, highlighting the unique advantages that older adults bring to the world of entrepreneurship.
Drawing on her research at Aston University, Dr Moore says older people possess valuable “age capital” – resilience, skills and adaptability built over their lives – which makes them well-suited to entrepreneurship. Its Later-Creator programme, designed to foster confidence and resilience among mature entrepreneurs, aims to support those looking to embark on new ventures after retirement.
“Many individuals I spoke with were concerned about losing cognitive abilities in retirement, especially those with a family history of dementia,” Dr. Moore said. “They sought the mental challenge of running a business to stay sharp.”
For many, entrepreneurship in later life is not only about financial gain, but also a way to stay mentally active, maintain identity, and contribute meaningfully. Dr. Moore noted that societal expectations often discourage older people, especially women, from exploring business opportunities. “Many women internalize the idea that they should focus on grandchildren or caregiving rather than work, while men feel pressure to ‘slow down,'” she noted.
Dr. Moore advocates for an age-friendly business environment, urging employers, policy makers and the media to recognize older people as valuable contributors to the entrepreneurship landscape. She says personalized support is key for older entrepreneurs, addressing life stages, family responsibilities, and the unique experience they bring.
Dr Simon McCabe, Head of the Health Work Research Group at Aston Business School, praised Dr Moore’s work, noting that ‘age capital’ provides credibility and trust to older entrepreneurs. “Keeping physical and mental health in check is key to navigating the entrepreneurial journey and building resilience,” he added, urging seniors not to let age stereotypes hold them back.
As interest in mature entrepreneurship grows, Dr. Moore’s work continues to challenge perceptions, opening new opportunities for older adults to succeed in business and achieve greater well-being.