Reddit shares rose more than 10% after announcing a partnership deal with artificial intelligence startup OpenAI.
This agreement gives OpenAI access to Reddit content while bringing AI-powered features to the social media platform.
This partnership underscores Reddit's strategic move to diversify its revenue streams beyond traditional advertising. By leveraging artificial intelligence, Reddit aims to improve the user experience and introduce innovative features powered by OpenAI technology.
The deal comes amid a growing wave of legal challenges from copyright holders regarding the use of their materials by artificial intelligence companies. On Thursday, Sony, the world's largest music publisher, sent letters to Google, Microsoft and OpenAI, demanding clarification of whether its songs had been used to develop artificial intelligence systems.
In recent months, OpenAI has entered into agreements with several publishers, including the Associated Press and the Financial Times. Likewise, in February, Google announced a partnership that would allow it to access Reddit data to train its AI models.
In both the European Union and the United States, questions remain about whether the use of copyrighted content to train AI tools constitutes copyright infringement or falls within the fair use and “copying provisional” exceptions. This issue is currently being tested in several cases before US courts, representing prominent figures such as Game of Thrones creator George R.R. Martin, comedian Sarah Silverman, and the New York Times.
Advances in artificial intelligence technology
This week, OpenAI unveiled GPT-4, the latest version of the technology behind ChatGPT. GPT-4 provides faster processing, more conversational responses, and advanced features such as reading images, translating language, and identifying emotions from visual expressions. It is worth noting that it includes memory capabilities to recall previous prompts, which enhances user interactions.
The announcement positively impacted Reddit shares, reflecting investors' optimism about the potential benefits of integrating advanced AI technology into the platform. As artificial intelligence continues to evolve and reshape various industries, such partnerships highlight the importance of innovative solutions in maintaining competitiveness.
The Reddit-OpenAI partnership represents an important step in the growing collaboration between social media platforms and AI developers. As Reddit continues to explore new ways to grow and engage users, the integration of AI-powered features promises to enhance the platform's functionality and appeal.