At the 2024 Global Search Awards, rugby news platform, RugbyPass, was named the winner of two hotly contested and highly coveted awards – ‘Best Use of Content Marketing’ and ‘Best Use of PR’.
RugbyPass, together with its partner digital agency, Another conceptwere honored in these categories for their work in their campaign during the 2023 Rugby World Cup.
The Content Marketing Award entry was primarily for Rugby PassTailor-made interactive content tools on the site allow users to set and share their predictions and best lineups for the sport’s leading tournament.
These “pickers” and their supporting search-led content have seen significant engagement with existing and new audiences, increases in keyword rankings, and huge traffic numbers. In addition, a Public Relations Award was given for promoting these tools to an international audience. This has been achieved by drawing on the opinions and experiences of rugby legends to create interesting and engaging stories that cut through the noise, in a highly competitive news cycle during the tournament.
First launched in 2011, the World Research Awards are one of the leading awards events in the digital and online arena. It welcomes input from companies and agencies from around the world who would like to showcase their ideal search strategies and results. This year’s event, held in Krakow, Poland, was no exception, as competition was fierce, particularly within the two categories in which RugbyPass emerged as eventual winners.
The judging panel – made up of a wide range of digital experts from around the world – also provided great feedback to RugbyPass and its supporting team, and supported the creativity embedded in their entries:
“RugbyPass has excelled at creating original content by leveraging the expertise within their team and emphasizing EEAT. Their strategy demonstrated a clear sense of individuality and they achieved amazing results.
“The strategic use of digital PR, SEO, and interactive content tools shows an innovative and engaging way to capture audience interest and increase sign-ups. Their engaging and well-thought-out approach to content not only provided attractive PR opportunities, but also served dual purposes, and it all worked out.” Through a quick turnaround.”
Speaking about the two honors, Tom Rendell, President of RugbyPass Products, who was also present at the ceremony, provided these comments:
“We are extremely pleased to have won these two awards. It is gratifying to see all the hard work the team has put into these campaigns to be recognized in this way on a global stage and praised by the judging panel. This level of quality content is something we strive to achieve here at RugbyPass via All our channels and I believe this is just the beginning of many awards to come.
Another attendee at the event, and the person responsible for overseeing the campaign, was Kim Eakin, Head of SEO at RugbyPass, who said: “From the pre-planning stage of the Rugby World Cup campaign, the teams at RugbyPass and Another Concept took into account the user experience of End to end, researching search intent, historical keyword rankings and user needs we then used this data to discover what could deliver unique, interesting and high-performing content – a testament to this process that has led to excellent results for our site, as well as two global awards.
“We knew how competitive it was during one of the world’s biggest sporting tournaments, so achieving these results – especially in terms of PR coverage – demonstrates the incredible drive, experience and dedication of everyone involved.”