The second-hand ticket market for Taylor Swift’s upcoming Wembley Stadium concert has seen huge price drops, with some tickets dropping by more than 90% from their initial resale prices.
Fans who held their nerve and waited until the last minute found themselves in an excellent position to get cheaper tickets.
According to data tracked by HotUKDeals.com, ticket prices on resale platforms have seen sharp drops as the concert draws closer. For example, a ticket that was initially listed at a whopping £10,000 – a staggering 10,500% increase from the original face value of £95 – dropped to less than £1,000 just days before the concert. The price then dropped to £856 just one day before the concert, a 90% drop from the initial resale price.
Other tickets followed a similar pattern. Tickets initially priced at £1,368 fell 32% to £929 two days before the concert, then to £798, a further 14% drop, just one day later. Of the four tickets tracked, only two were still available at the time of writing.
Some tickets were sold before their prices dropped further. One ticket, originally listed at £1,740, was sold or removed from the market for £1,304, a 25% drop from the original list but an 88% increase over face value. Another, listed at £2,924, sold for £1,856 – a 36% drop – but still 1,200% above its original selling price.
Vic Leighton, Consumer Money Expert at Hot UK DealsHe noted that despite the high demand and initial inflated prices, last-minute buyers who stick to their budget are finding much better deals. “These concerts have become a cultural event, and while brokers have tried to capitalize on the high prices, our investigation shows that the actual selling prices are much lower. It is vital that fans hold their nerve, stick to their budget, and avoid getting caught up in the madness.”