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Canadians are increasingly choosing to watch TV through paid broadcast platforms such as Netflix or Disney Plus, despite the continued high prices of these services.
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An annual report released on Monday by convergence research indicates that the introduction of basic plans supported by advertisements has helped maintain momentum in banners in the battle against traditional television providers and satellites.
“The revolution has already happened,” said Braham Eli, head of convergence research.
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“Do not explode things. It is not specialized. TV has become specialized.”
The company of the company's 2025 skewers-which was first launched in 2003-estimated 46 percent of Canadian families, or a total of 7.35 million, had no television subscription with cable, satellite or telecommunications equipped at the end of last year.
This increased from 42 percent in 2023, and is expected to rise to 54 percent by 2027.
Meanwhile, there was a four percent decrease last year in the number of Canadians subscribed to traditional television platforms, which the subscription revenues decreased by 5 percent to about 6.5 billion dollars on an annual basis.
The report expects similar annual declines in subscriptions and revenues until 2027.
Although more Canadians reduce the rope, consumers pay higher prices compared to previous years of broadcasting alternatives.
Eli said that the Canadian families, who share or more digital platforms, pay about eight percent in 2024 compared to the previous year.
The report said that 10 direct broadcasting providers raised their prices at a rate of six percent on average last year for Canadian consumers. Its broader analysis of more than 50 flow services in the country showed that Canadian subscription revenues grew about 15 percent on an annual basis to $ 4.2 billion.
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Eli said: “The fact of the matter is that the majority of people who share on the TV will get a (flowing) subscription, but this will not be true in the other direction.”
Although the cost of broadcasting services continues to rise and the restrictions imposed on sharing the password are common, Eli Consumers are still attracted to these platforms largely due to the availability of the most expensive packages supported by ads.
In January, Netflix raised the monthly cost of its usual Canadian plan with advertisements of $ 2 to $ 7.99 per month, while the price of its normative advertising plan increased by $ 2.50 per month to $ 18.99.
The monthly broadcast on Disney Plus rose $ 1 in last fall to $ 8.99 with commercial ads or $ 12.99 without.
In general, offers that contain “large cost savings”, as Eli said, as subscription prices are 39 percent lower on average than the higher levels that give up commercials.
He said that this keeps consumers happy, even if some find that it is frustrated sitting through commercial rest periods after he spoiled them for years without them.
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“For most people, the price is the dictator,” Eli said.
“This lower offer is mainly pushing things.”
The Canadian broadcasting organizer is working in an attempt to try to treat the variable balance in the market with the acquisition of popular signs.
After the online broadcasting law has become a law in 2023, which requires CRTC to update the Canadian broadcasting framework, the committee must contribute foreign signs by five percent of its Canadian annual revenues in a fund dedicated to the production of Canadian content.
But large global banners such as Netflix and Disney Plus launched the court's challenges for this.
A hearing from the Federal Appeal Court is scheduled to be held in June before the largest part of the funds were in August.
Elie said: “The TV does not grow and broadcasts broadcast only two numbers of revenue.”
“The problem with this for Canada is that the vast majority of these revenues will go to non -Canadian service providers … It is still a non -Canadian market.”
This report issued by the Canadian press was published for the first time on March 24, 2025.
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