When users search for $BTC on Twitter, they will now be able to invest in Bitcoin via eToro.
eToro has partnered with Twitter to allow users to invest in assets using $Cashtags, as well as increase the number of financial assets users can see real-time prices for when using the feature. Users can currently view live price charts for some selected financial assets. Following eToro’s partnership, the list of dollar money signs producing live price charts will be “significantly expanded,” according to one. press release, while users will also be able to click through to the eToro platform to see more information about the asset and have the option to invest. The partnership will cover $Cashtags, which represent a wide range of instruments on the eToro platform, including Bitcoin.
Twitter added pricing data for $Cashtags in December 2022 and the feature has since seen widespread adoption with more than 420 million searches for $Cashtags since the start of the year, according to the press release. On average, the release says, there are $4.7 million in Cashtag searches per day with the most activity around prominent earnings announcements. The most used $Cashtag was $TSLA (Tesla), with $BTC (bitcoin) ranking in the top five.
Yoni Asia, CEO and Co-Founder of eToro, said, “Financial content on social media has provided education to many who felt excluded by traditional channels. Twitter has become an important part of the retail investment community – where millions of ordinary people go. Every day to access financial news, share knowledge and talk.
“We believe real change starts with the conversation, and finance and investing is an increasing part of that conversation,” said Chris Reddy, Vice President of Global Sales and Marketing at Twitter. “We are thrilled to be partnering with eToro to provide Twitter users with additional market insights and greater access to investment potential. Twitter will continue to invest. In growing the #FinTwitter community.”