UK CEO and co-founder of fraud detection platform Pasabe addressed delegates at the Market Risk Management Conference along with keynote speakers from Uber, Google and eBay.
The event, which took place in San Francisco this week, featured tech entrepreneur Chris Downey of May I know Addressing the audience about the growing threat posed by the fake comments that have flooded the Internet. Mr. Downey’s presentation, “Why Behavioral Analytics Beats Content Analysis to Fight Fake Reviews,” is presented in partnership with I reprimand JoshiVice President, Legal Integrity and Platform, for review platform Trustpilot.
warned Chris Downey, CEO and co-founder of the fraud detection platform May I know.
“The emergence of easy-to-use and sophisticated AI tools, such as ChatGPT, means that fraudsters now have the ability to flood the market with even more convincing fake reviews, misleading consumers and businesses.
“Regulators around the world are starting to crack down on this harmful practice, and it is time for review platforms and marketplaces to take action and address the problem as a top priority. The key to this effort is having the right technology partners who can look beyond the content and use behavioral analytics and ongoing monitoring To identify fake reviews and the bad actors behind them,” Downey added.
May I knowbased in Edinburgh and supported by an AWS specialist VeUpalso revealed the company’s global expansion plans, which include increased investment in its technology platform and global hires in the United States.