Barry-based social enterprise The Goodwash Company has seen a significant 20% increase in online sales after appearing in the long-awaited finale of Gavin and Stacey’s Christmas special.
The luxurious, cruelty-free hand wash has been showcased in Pam and Mick West’s Billericay bathroom, marking an important milestone for the Welsh brand.
The special on one of the UK’s most beloved shows brought national attention and led to a significant increase in online sales and engagement. In just two days, TikTok views went from an average of 2k to nearly 100k.
Mandy Powell, Founder Good Wash Companyshared: “Appearing on Gavin and Stacey has been fantastic for us. It’s especially meaningful to me as a proud resident of Barry and a long-time fan of the show.
“The show brought a real sense of magic to Barry while filming. However, I didn’t know that our products would be appearing on the show. When I saw our ‘Sebon Dwylo’ behind Smithy in the bathroom, I let out a little squeal of excitement!
“It was an honor for us to see our premium ethical Welsh Handwash on display in a display so loved by audiences around the world. Seeing the increased interest in our brand online is the icing on the cake.
Since launching in 2018, Goodwash has built a reputation for sustainable, vegan and cruelty-free skincare products. The company invests its profits back into Welsh communities and charitable causes. Wales’ Accelerated Growth Program (AGP) has supported the company’s growth, helping to scale the brand sustainably.
Brand exposure at Gavin and Stacey increased sales by 20% and boosted their bilingual brand visibility. Looking to the future, Goodwash is keen to capitalize on this surge in interest. Mandy added:
“We are committed to celebrating Welsh culture, and the Welsh language is an integral part of our brand, which is reflected in our packaging and messaging. The increased visibility and significant rise in sales has been exceptional for us, and we are very proud to put ethical Welsh products on the map.
“We plan to expand our online marketing efforts, strengthen our presence on TikTok, and explore exciting new partnerships. We are confident in our ability to build on this momentum to reach more customers around the world.”