Yaccarino shakes up X amid Musk’s pressure on costs, FT says By Reuters

(Reuters) – The CEO of social media platform X, Linda Yaccarino, has shaken up her inner circle in the face of pressure from owner Elon Musk to boost sales and cut costs, the Financial Times said on Sunday.

This month, Yaccarino fired her right-hand man and head of business operations and communications, Joe Benarroch, the newspaper said, citing three people familiar with the matter.

X did not immediately respond to a Reuters request for comment on the report.

Before joining

The Financial Times said X's head of global government affairs, Nick Pickles, will take on Benarroch's responsibilities, with an expanded role that includes directing all global communications.

The reshuffle stems from growing tensions between Musk and Yaccarino, as they struggle to stabilize X's financial health, according to the report.

The newspaper added that Steve Davis, Musk's long-time ally and CEO of his company The Boring Company, was brought in by the billionaire in April to review Company X's finances and performance management.

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