Aston Martin Lagunda is scheduled to prepare for its long plans for a full group, as the new CEO of Adrian Halmark is preparing to announce a revised strategy in the annual results of the British auto industry on Wednesday.
Halmark, who joined the last fall after the leadership of Bentley Motors, is expected to confirm that Aston Martin is still committed to an electric model, but only “before 2030”, a noticeable transformation from the previous goals.
Recently in 2022, CEO Lawrence Strol spoke about Aston Martin's electrical production by 2027, while Halmark, Amirio Velesa, has inherited a final date 2025, which gradually declined over the past two years. Initially, the payment was linked to the Electric Revival to revive the Lagonda sub -brand in 2022, plans that have been canceled since then.
The most cautious timeline for Aston Martin repeats the broader uncertainty in this sector, especially after BMW appeared in an investment of 600 million pounds in the mini assembly plant near Oxford due to the long -awaited weakening demand for electric cars.
Halmark is the Fifth CEO of the company within five years, and industry monitors consider him a key to installing both Aston Martin's money and production schedule. Since his assumption, he has already issued two warnings of profit, obtained an additional round of investor financing, and announced an imbalance in the supply chain that harmed the brand's ability to meet the delivery promises. Halmarks say he has a great experience of his time in Bentley, when he became a very profitable part of Volkswagen, and suggests that he will restructure Aston Martin manufacturing operations in Gedon in Warwikchire and Saint -Athan in southern Wales.
This shift also includes questions about the number of cars that Aston Martin really needs to produce annually to remain profitable – a previous target of 10,000 cars that may not be mandatory. After launching or repairing four models within 12 months, it is understood that Halmark excludes any major new models in the near future, preferably monotheism instead.
The company has witnessed an amazing group of fundraising-moderation, rights issues, and debt issues-in the leadership of the CEO of the Executive Board of Directors since the float of malnutrition in 2018, which led the debts that were raised or restructured. The cumulative losses during that period exceeded 1.6 billion pounds, and the company's net debt remains 1.2 billion pounds.
However, there are signs of hope among investors. The price of Aston Martin's share increased by 20 percent last month, as it evaluated the company by about 1.1 billion pounds – although this is less than 4.33 billion pounds, which was worth it at the London Stock Exchange. One of the observers in the industry noted that “if Adrian Halmark is unable to transfer this company, no one will be able to.”
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