US Black Friday Sales Hit Record $10.8 Billion
Black Friday sales in the US have reached a historic high of $10.8 billion in online purchases, according to Adobe Inc. The surge reflects the growing dominance of digital shopping during the Thanksgiving holiday weekend.
Weekend Shopping Trends
Consumers showed no signs of slowing down, with Adobe reporting an additional $5.2 billion in spending on Saturday and a forecasted $5.6 billion on Sunday. The weekend’s robust numbers underscore the shift toward online retail, fueled by convenience and enticing holiday deals.
Cyber Monday Poised for More Records
Adobe, a trusted e-commerce analytics provider, maintains its optimistic prediction for Cyber Monday sales, projecting an impressive $13.2 billion in spending. If achieved, this would represent a significant milestone for retailers and e-commerce platforms alike, solidifying the growing trend of digital-first holiday shopping.
A Boon for Retailers
The record-breaking Black Friday sales and the anticipated Cyber Monday boom highlight the importance of adapting to consumer preferences for online shopping. Retailers leveraging e-commerce platforms have seen substantial benefits, capturing a larger share of holiday spending.
As digital shopping continues to dominate, this year’s Thanksgiving weekend sets the stage for a transformative shift in how Americans shop during the holiday season.
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